WEEKEND Max Mara
Elevating WEEKEND Max Mara as the epitome of experiential leisure — through a bespoke storytelling framework rooted in the brand’s DNA and activated across a cohesive global communication ecosystem.BRAND STRATEGY
Defining the new creative brand statement WEEKEND MINDSET — celebrating authentic moments anytime, anywhere, with a spirit of effortless living and spontaneity.BRAND STRATEGY – BRANDING
BRAND STATEMENT
BRAND STRATEGY – BRANDING
BRAND STATEMENT
BRAND STRATEGY – BRANDING
BRAND STATEMENT
BRAND STRATEGY – BRANDING
BRAND STATEMENT
BRAND STRATEGY – BRANDING
BRAND STATEMENT
BRAND STRATEGY – BRANDING
BRAND STATEMENT
BRAND STRATEGY CREATIVE DIRECTION
Implementing the WEEKEND MINDSET across a curated, cohesive brand system — from image generation to real experiences and activations — ensuring a unified narrative and a seamless brand expression across every touchpoint.
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: TAI SHANI
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: TAI SHANI
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: TAI SHANI
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: SHAFEI XIA
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: SHAFEI XIA
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: SHAFEI XIA
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: VICTORIA KOSHELEVA
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: VICTORIA KOSHELEVA
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: PAOLA PIVI
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: PAOLA PIVI
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: PAOLA PIVI
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: TSCHABALALA SELF
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: TSCHABALALA SELF
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: PETRA COLLINS STYLIST: MARGHERITA MORO MODEL: PETRA COLLINS ARTIST: TSCHABALALA SELF
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
DIRECTOR: PETRA COLLINS STYLIST: MARGHERITA MORO
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
CURATOR: FRANCESCO BONAMI
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
DIRECTOR: PETRA COLLINS STYLIST: MARGHERITA MORO
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
DIRECTOR: PETRA COLLINS STYLIST: MARGHERITA MORO
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
DIRECTOR: PETRA COLLINS STYLIST: MARGHERITA MORO
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
DIRECTOR: PETRA COLLINS STYLIST: MARGHERITA MORO
CREATIVE DIRECTION – SS26 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
DIRECTOR: PETRA COLLINS STYLIST: MARGHERITA MORO
CREATIVE DIRECTION - THE MILANESE TALES
PHOTOGRAPHER: LUCAS POSSIEDE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND
PHOTOGRAPHER: LUCAS POSSIEDE DIRECTOR: PAOLO ABATE
CREATIVE DIRECTION - THE MILANESE TALES
PHOTOGRAPHER: LUCAS POSSIEDE DIRECTOR: PAOLO ABATE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND
DIRECTOR: PAOLO ABATE
CREATIVE DIRECTION - THE MILANESE TALES
PHOTOGRAPHER: LUCAS POSSIEDE
CREATIVE DIRECTION - THE MILANESE TALES
PHOTOGRAPHER: LUCAS POSSIEDE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND
PHOTOGRAPHER: LUCAS POSSIEDE DIRECTOR: PAOLO ABATE
CREATIVE DIRECTION - THE MILANESE TALES
PHOTOGRAPHER: LUCAS POSSIEDE DIRECTOR: PAOLO ABATE
CREATIVE DIRECTION - THE MILANESE TALES
PHOTOGRAPHER: LUCAS POSSIEDE DIRECTOR: PAOLO ABATE
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODELS: carolyn murphy, Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODELS: carolyn murphy, Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODEL: Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODEL: carolyn murphy
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODEL: carolyn murphy
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODEL: carolyn murphy
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODELS: carolyn murphy, Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODELS: carolyn murphy, Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING CAMPAIGN
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODELS: carolyn murphy, Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODELS: carolyn murphy, Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODELS: carolyn murphy, Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODELS: carolyn murphy, Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODELS: carolyn murphy, Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODELS: carolyn murphy, Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODELS: carolyn murphy, Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
PHOTOGRAPHER: Tom Craig STYLIST: Robert Rabensteiner MODELS: carolyn murphy, Dylan Bleue
CREATIVE DIRECTION – FW25 SIGNATURE COLLECTION ADVERTISING MOVING IMAGE
PHOTOGRAPHER: Tom Craig GIULIVA HERITAGE FOUNDERS: Margherita Cardelli, Gerardo Cavaliere
CREATIVE DIRECTION - THE ROMAN TALES
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - THE ROMAN TALES
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - THE ROMAN TALES
CREATIVE DIRECTION - THE ROMAN TALES
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - THE ROMAN TALES
BRAND STRATEGY CREATIVE DIRECTION
Shaping each chapter of the Pasticcino World Tour through a Creative Paradigm that defines the story, guides engagement, and transforms every touchpoint into a dynamic expression of the project.
CREATIVE DIRECTION – PASTICCINO WORLD TOUR: SPANISH HERITAGE HERO IMAGES
PHOTOGRAPHER: FRANCESCO NAZARDO
CREATIVE DIRECTION – PASTICCINO WORLD TOUR: SPANISH HERITAGE HERO IMAGES
PHOTOGRAPHER: FRANCESCO NAZARDO
CREATIVE DIRECTION – PASTICCINO WORLD TOUR: SPANISH HERITAGE HERO IMAGES
PHOTOGRAPHER: FRANCESCO NAZARDO
CREATIVE DIRECTION - THE GRANADA TALES
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - THE GRANADA TALES
CREATIVE DIRECTION - THE GRANADA TALES
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - THE GRANADA TALES
CREATIVE DIRECTION – PASTICCINO WORLD TOUR: SPANISH HERITAGE MAKING OF
DIRECTOR: Loïc PRIGENT
CREATIVE DIRECTION – PASTICCINO WORLD TOUR: SPANISH HERITAGE MAKING OF
DIRECTOR: Loïc PRIGENT
CREATIVE DIRECTION
Developing main advertising campaigns within the brand’s strategic codes and tone of image — translating the WEEKEND MINDSET into iconic visuals and narratives that embody contemporary authenticity.
CREATIVE DIRECTION – SS26 ADVERTISING CAMPAIGN
PHOTOGRAPHER: LAURA JANE COULSON STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS26 ADVERTISING CAMPAIGN
PHOTOGRAPHER: LAURA JANE COULSON STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS26 ADVERTISING CAMPAIGN
PHOTOGRAPHER: LAURA JANE COULSON STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS26 ADVERTISING CAMPAIGN
PHOTOGRAPHER: LAURA JANE COULSON STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS26 ADVERTISING CAMPAIGN
PHOTOGRAPHER: LAURA JANE COULSON STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS26 ADVERTISING CAMPAIGN
PHOTOGRAPHER: LAURA JANE COULSON STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS26 ADVERTISING CAMPAIGN
PHOTOGRAPHER: LAURA JANE COULSON STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS26 ADVERTISING CAMPAIGN
PHOTOGRAPHER: LAURA JANE COULSON STYLIST: KATE PHELAN
CREATIVE DIRECTION – FW25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: QUENTIN DE BRIEY STYLIST: KATE PHELAN
CREATIVE DIRECTION – FW25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: QUENTIN DE BRIEY STYLIST: KATE PHELAN
CREATIVE DIRECTION – FW25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: QUENTIN DE BRIEY STYLIST: KATE PHELAN
CREATIVE DIRECTION – FW25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: QUENTIN DE BRIEY STYLIST: KATE PHELAN
CREATIVE DIRECTION – FW25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: QUENTIN DE BRIEY STYLIST: KATE PHELAN
CREATIVE DIRECTION – FW25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: QUENTIN DE BRIEY STYLIST: KATE PHELAN
CREATIVE DIRECTION – FW25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: QUENTIN DE BRIEY STYLIST: KATE PHELAN
CREATIVE DIRECTION – FW25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: QUENTIN DE BRIEY STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: SEAN THOMAS STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: SEAN THOMAS STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: SEAN THOMAS STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: SEAN THOMAS STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: SEAN THOMAS STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: SEAN THOMAS STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS25 ADVERTISING CAMPAIGN
PHOTOGRAPHER: SEAN THOMAS STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS26 ADVERTISING CAMPAIGN MAIN TEASER
PHOTOGRAPHER: LAURA JANE COULSON STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS26 ADVERTISING CAMPAIGN MAIN MOVING IMAGE
PHOTOGRAPHER: LAURA JANE COULSON STYLIST: KATE PHELAN
CREATIVE DIRECTION – FW25 ADVERTISING CAMPAIGN TEASER
DIRECTOR: QUENTIN DE BRIEY STYLIST: KATE PHELAN
CREATIVE DIRECTION – FW25 ADVERTISING CAMPAIGN MOVING IMAGE
DIRECTOR: QUENTIN DE BRIEY STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS25 ADVERTISING CAMPAIGN TEASER
DIRECTOR: SEAN THOMAS STYLIST: KATE PHELAN
CREATIVE DIRECTION – SS25 ADVERTISING CAMPAIGN MOVING IMAGE
DIRECTOR: SEAN THOMAS STYLIST: KATE PHELAN
CREATIVE DIRECTION
Introducing OFF-THE-BEATEN Weekend — a travel-driven content format that expands the brand’s experiential world by curating authentic cultural journeys that enrich storytelling and connect audiences through discovery and inspiration.
CREATIVE DIRECTION – OFF-THE-BEATEN WEEKEND PORTOFINO
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION – OFF-THE-BEATEN WEEKEND MALLORCA
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION – OFF-THE-BEATEN WEEKEND MALLORCA
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND LISBOA
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND STOCKHOLM
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND STOCKHOLM
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND ROMA
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND STOCKHOLM
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND LISBOA
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND PORTOFINO
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND ROMA
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND STOCKHOLM
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION - OFF-THE-BEATEN WEEKEND LISBOA
DIRECTOR: NICOLò LEONE
CREATIVE DIRECTION
Highlighting timeless icons through Weekend Essentials — a strategic format that turns core pieces into lifestyle pillars, blending functionality, elegance, and the effortless spirit of leisureCREATIVE DIRECTION – SS26 WEEKEND ESSENTIALS
PHOTOGRAPHER: JEN CAREY STYLIST: ALEX CARL
CREATIVE DIRECTION – FW25 WEEKEND ESSENTIALS
PHOTOGRAPHER: FRANCESCO NAZARDO STYLIST: SABINO PANTONE
CREATIVE DIRECTION – SS26 WEEKEND ESSENTIALS
PHOTOGRAPHER: JEN CAREY STYLIST: ALEX CARL
CREATIVE DIRECTION – SS26 WEEKEND ESSENTIALS
PHOTOGRAPHER: JEN CAREY STYLIST: ALEX CARL
CREATIVE DIRECTION – SS26 WEEKEND ESSENTIALS
PHOTOGRAPHER: JEN CAREY STYLIST: ALEX CARL
CREATIVE DIRECTION – SS26 WEEKEND ESSENTIALS
PHOTOGRAPHER: JEN CAREY STYLIST: ALEX CARL
CREATIVE DIRECTION – SS26 WEEKEND ESSENTIALS
PHOTOGRAPHER: JEN CAREY STYLIST: ALEX CARL
CREATIVE DIRECTION – SS26 WEEKEND ESSENTIALS
PHOTOGRAPHER: JEN CAREY STYLIST: ALEX CARL
CREATIVE DIRECTION – SS26 WEEKEND ESSENTIALS
PHOTOGRAPHER: JEN CAREY STYLIST: ALEX CARL
CREATIVE DIRECTION – SS26 WEEKEND ESSENTIALS
PHOTOGRAPHER: JEN CAREY STYLIST: ALEX CARL
CREATIVE DIRECTION – SS26 WEEKEND ESSENTIALS
PHOTOGRAPHER: JEN CAREY STYLIST: ALEX CARL
CREATIVE DIRECTION – FW25 WEEKEND ESSENTIALS
PHOTOGRAPHER: FRANCESCO NAZARDO STYLIST: SABINO PANTONE
CREATIVE DIRECTION – FW25 WEEKEND ESSENTIALS
PHOTOGRAPHER: FRANCESCO NAZARDO DIRECTOR: NICOLò TERRANEO STYLIST: SABINO PANTONE
CREATIVE DIRECTION – FW25 WEEKEND ESSENTIALS
PHOTOGRAPHER: FRANCESCO NAZARDO STYLIST: SABINO PANTONE
CREATIVE DIRECTION – FW25 WEEKEND ESSENTIALS
PHOTOGRAPHER: FRANCESCO NAZARDO DIRECTOR: NICOLò TERRANEO STYLIST: SABINO PANTONE
CREATIVE DIRECTION – FW25 WEEKEND ESSENTIALS
PHOTOGRAPHER: FRANCESCO NAZARDO STYLIST: SABINO PANTONE
CREATIVE DIRECTION – FW25 WEEKEND ESSENTIALS
PHOTOGRAPHER: FRANCESCO NAZARDO DIRECTOR: NICOLò TERRANEO STYLIST: SABINO PANTONE
CREATIVE DIRECTION – FW25 WEEKEND ESSENTIALS
PHOTOGRAPHER: FRANCESCO NAZARDO STYLIST: SABINO PANTONE
CREATIVE DIRECTION – FW25 WEEKEND ESSENTIALS
PHOTOGRAPHER: FRANCESCO NAZARDO DIRECTOR: NICOLò TERRANEO STYLIST: SABINO PANTONE
CREATIVE DIRECTION
Launching Everything Is a Pasticcino — an editorial format created to represent the brand’s iconic cult bag through a playful and contemporary lens.
CREATIVE DIRECTION – SS26 PASTICCINO-À-PORTER
PHOTOGRAPHER: MAURIZIO ANNESE SET DESIGN: VITO SALAMONE
CREATIVE DIRECTION – SS26 PASTICCINO-À-PORTER
PHOTOGRAPHER: MAURIZIO ANNESE SET DESIGN: VITO SALAMONE
CREATIVE DIRECTION – SS26 PASTICCINO-À-PORTER
PHOTOGRAPHER: MAURIZIO ANNESE SET DESIGN: VITO SALAMONE
CREATIVE DIRECTION – FW25 EVERYTHING IS A PASTICCINO
PHOTOGRAPHER: FRANCESCO NAZARDO SET DESIGN: GIULIA MUNARI
CREATIVE DIRECTION – FW25 EVERYTHING IS A PASTICCINO
PHOTOGRAPHER: FRANCESCO NAZARDO SET DESIGN: GIULIA MUNARI
CREATIVE DIRECTION – FW25 EVERYTHING IS A PASTICCINO
PHOTOGRAPHER: FRANCESCO NAZARDO SET DESIGN: GIULIA MUNARI
CREATIVE DIRECTION – SS25 EVERYTHING IS A PASTICCINO
PHOTOGRAPHER: FRANCESCO NAZARDO SET DESIGN: beatrice isabella bonetto & JESSICA ZORZIN
CREATIVE DIRECTION – SS25 EVERYTHING IS A PASTICCINO
PHOTOGRAPHER: FRANCESCO NAZARDO SET DESIGN: beatrice isabella bonetto & JESSICA ZORZIN
CREATIVE DIRECTION – SS25 EVERYTHING IS A PASTICCINO
PHOTOGRAPHER: FRANCESCO NAZARDO SET DESIGN: beatrice isabella bonetto & JESSICA ZORZIN
CREATIVE DIRECTION – SS26 PASTICCINO-À-PORTER MOVING IMAGES
PHOTOGRAPHER: MAURIZIO ANNESE SET DESIGN: VITO SALAMONE
CREATIVE DIRECTION – SS26 PASTICCINO-À-PORTER MOVING IMAGES
PHOTOGRAPHER: MAURIZIO ANNESE SET DESIGN: VITO SALAMONE
CREATIVE DIRECTION – SS26 PASTICCINO-À-PORTER MOVING IMAGES
PHOTOGRAPHER: MAURIZIO ANNESE SET DESIGN: VITO SALAMONE
SERVICES
BRAND strategy
Branding
Activation
creative direction
Advertising Campaign
Advertising Moving Images
Editorial Direction
Event Direction
Content Creation