Boosting the contemporary approach to timeless elegance. More than ten seasons to illustrate two stages on the same, consistent brand path.
Creative direction
An arty attitude by ROE ETHRIDGE. A strikingly unique communication message lead the brand new direction.
Creative direction
A fashion approach by HARLEY WEIR. The brand communicated a wider and richer message that hints abstractly to a contemporary lifestyle.
Creative direction
An institutional approach by DAVID SIMS. A series of fashion images capturing the smart lines and clean forms, both essential elements of the brand DNA.


BRAND strategy

creative direction

Advertising Campaign

Advertising Moving Images