SPORTMAX

Boosting the contemporary approach to timeless elegance. More than ten seasons to illustrate two stages on the same, consistent brand path.

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Creative direction

An arty attitude by ROE ETHRIDGE. A strikingly unique communication message lead the brand new direction.

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

PHOTOGRAPHER: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

PHOTOGRAPHER: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

PHOTOGRAPHER: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

PHOTOGRAPHER: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

PHOTOGRAPHER: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

PHOTOGRAPHER: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

PHOTOGRAPHER: ROE ETHRIDGE MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

PHOTOGRAPHER: ROE ETHRIDGE MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

PHOTOGRAPHER: ROE ETHRIDGE MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS17

DIRECTOR: ROE ETHRIDGE MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS16

DIRECTOR: ROE ETHRIDGE MODEL: MARIACARLA BOSCONO

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Creative direction

A fashion approach by HARLEY WEIR. The brand communicated a wider and richer message that hints abstractly to a contemporary lifestyle.

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PF17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PF17

PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PF17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PF17

PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PF17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PF17

PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PF17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PF17

PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

PHOTOGRAPHER: HARLEY WEIR MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW17

DIRECTOR: HARLEY WEIR MODEL: ADRIANA LIMA

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES PF17

DIRECTOR: HARLEY WEIR MODEL: ADRIANA LIMA

Creative direction

An institutional approach by DAVID SIMS. A series of fashion images capturing the smart lines and clean forms, both essential elements of the brand DNA.

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14

PHOTOGRAPHER: DAVID SIMS MODEL: MANON LELOUP

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14

PHOTOGRAPHER: DAVID SIMS MODEL: MANON LELOUP

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14

PHOTOGRAPHER: DAVID SIMS MODEL: MANON LELOUP

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

PHOTOGRAPHER: DAVID SIMS MODEL: ALISA AHMANN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

PHOTOGRAPHER: DAVID SIMS MODEL: ALISA AHMANN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

PHOTOGRAPHER: DAVID SIMS MODEL: ALISA AHMANN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14

PHOTOGRAPHER: DAVID SIMS MODEL: SIGRID AGREN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14

PHOTOGRAPHER: DAVID SIMS MODEL: SIGRID AGREN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14

PHOTOGRAPHER: DAVID SIMS MODEL: SIGRID AGREN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15

PHOTOGRAPHER: DAVID SIMS MODEL: NIKI TREFILOVA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15

PHOTOGRAPHER: DAVID SIMS MODEL: NIKI TREFILOVA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW13

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW13

PHOTOGRAPHER: DAVID SIMS MODEL: SIGRID AGREN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW13

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW13

PHOTOGRAPHER: DAVID SIMS MODEL: SIGRID AGREN

SERVICES

BRAND strategy

creative direction

Advertising Campaign

Advertising Moving Images