SISLEY

Telling the tale behind Italian controversial high street brand SISLEY. Creating a a consistent yet contemporary storytelling with strategic contributions from American artist RYAN McGINLEY.
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Creative direction Brand strategy
Building #theSisleyWay The new generations American travel diary. Modern minded individuals are bound together by the same value: freedom.
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: JESS PW, TESSA BRUINSMA, MAX FIESCHI, CAROLINA, LUCAS SATHERLEY, NIKO TRAUBMAN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: JESS PW, TESSA BRUINSMA, MAX FIESCHI, CAROLINA, LUCAS SATHERLEY, NIKO TRAUBMAN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: JESS PW, TESSA BRUINSMA, MAX FIESCHI, CAROLINA, LUCAS SATHERLEY, NIKO TRAUBMAN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 KOREA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 KOREA

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: JESS PW, TESSA BRUINSMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 KOREA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 KOREA

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: JESS PW, TESSA BRUINSMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 KOREA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 KOREA

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: JESS PW, TESSA BRUINSMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 KOREA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 KOREA

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: JESS PW, TESSA BRUINSMA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: ARIEL ROSA; INDIA MAKAILAH GRAHAM, JONNY BAELE, LIA PAVLOVA, LILI SUMNER, NASTYA ZAKHAROVA, SIMON SOUCHOIS, YUKA MANNAMI

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: ARIEL ROSA; INDIA MAKAILAH GRAHAM, JONNY BAELE, LIA PAVLOVA, LILI SUMNER, NASTYA ZAKHAROVA, SIMON SOUCHOIS, YUKA MANNAMI

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: ARIEL ROSA; INDIA MAKAILAH GRAHAM, JONNY BAELE, LIA PAVLOVA, LILI SUMNER, NASTYA ZAKHAROVA, SIMON SOUCHOIS, YUKA MANNAMI

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS18

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS18

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: LUCAS UCEDO, OLAJUWON ANDERSON, RAE RODRIGUEZ, AMA ELIANA ELSESSER, ASIANNA SCOTT

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS18

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS18

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: LUCAS UCEDO, OLAJUWON ANDERSON, RAE RODRIGUEZ, AMA ELIANA ELSESSER, ASIANNA SCOTT

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS18

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS18

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: LUCAS UCEDO, OLAJUWON ANDERSON, RAE RODRIGUEZ, AMA ELIANA ELSESSER, ASIANNA SCOTT

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19

DIRECTOR: RYAN MCGINLEY   MODELS: JESS PW, TESSA BRUINSMA, MAX FIESCHI, CAROLINA, LUCAS SATHERLEY, NIKO TRAUBMAN

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW18

DIRECTOR: RYAN MCGINLEY   MODELS: ARIEL ROSA; INDIA MAKAILAH GRAHAM, JONNY BAELE, LIA PAVLOVA, LILI SUMNER, NASTYA ZAKHAROVA, SIMON SOUCHOIS, YUKA MANNAMI

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS18

DIRECTOR: RYAN MCGINLEY   MODELS: LUCAS UCEDO, OLAJUWON ANDERSON, RAE RODRIGUEZ, AMA ELIANA ELSESSER, ASIANNA SCOTT

Creative direction Brand strategy
Creating a powerful system of branded communication formats through the SISLEY acronym. #Sexy #Ironic #Selfconfident #Liberal #Exciting #Youthful.
BRAND STRATEGY – BRANDING

BRAND STRATEGY – BRANDING

CREATIVE DIRECTION – CONTENT CREATION

CREATIVE DIRECTION – CONTENT CREATION

CREATIVE DIRECTION – CONTENT CREATION

CREATIVE DIRECTION – CONTENT CREATION

CREATIVE DIRECTION – CONTENT CREATION SS18 PICK A SISLEY HASHTAG

MODEL: FINN BARRETT

BRAND STRATEGY – DIGITAL STRATEGY

Creative direction
Aligning to the main ADV, several forms of consistent content were generated in order to broaden the imagery and storytelling.

CREATIVE DIRECTION – CONTENT CREATION

photobooth

CREATIVE DIRECTION – CONTENT CREATION

photobooth

CREATIVE DIRECTION – CONTENT CREATION

photobooth

CREATIVE DIRECTION – CONTENT CREATION

photobooth

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

PHOTOGRAPHER: RYAN MCGINLEY

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

PHOTOGRAPHER: RYAN MCGINLEY

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

PHOTOGRAPHER: RYAN MCGINLEY

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

PHOTOGRAPHER: RYAN MCGINLEY

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

PHOTOGRAPHER: RYAN MCGINLEY

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

PHOTOGRAPHER: RYAN MCGINLEY

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

PHOTOGRAPHER: RYAN MCGINLEY

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

PHOTOGRAPHER: RYAN MCGINLEY

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

PHOTOGRAPHER: RYAN MCGINLEY

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

PHOTOGRAPHER: RYAN MCGINLEY

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

CREATIVE DIRECTION – CONTENT CREATION – SS19 CATALOGUE

PHOTOGRAPHER: RYAN MCGINLEY

Creative direction
Building the storytelling of the SISLEY YOUNG line, in continuity with the main ADV.
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 YOUNG

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 YOUNG

PHOTOGRAPHER: RYAN MCGINLEY    MODELS: KENOBI WALTERS, SEYLAH CHILDRESS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 YOUNG
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 YOUNG

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 YOUNG

PHOTOGRAPHER: RYAN MCGINLEY   MODELS: kenobi walters, seylah childress

SERVICES

BRAND strategy

Digital Strategy

creative direction

Advertising Campaign

Advertising Moving Images

Content Creation