marie claire ITALIA

Leading the relaunch of marie claire ITALIA — reawakening its legacy with a contemporary gaze and reaffirming its voice at the intersection of fashion, beauty, and culture across generations and style.
BRAND STRATEGY
Driving the evolution from editorial product to cultural brand — positioning fashion as a cultural lens and defining IL FEMMINILE TRASVERSALE DI mODA E cULTURA as the brand statement of an emancipated, intersectional, global spirit.

BRAND STRATEGY – BRANDING

BRAND MOTTO

BRAND STRATEGY – BRANDING

BRAND STATEMENT

BRAND STRATEGY – BRANDING

BRAND MANIFESTO

EDITORIAL STRATEGY
Establishing a renewed editorial strategy anchored in a mATRIX OF cONCEPTS — an identity framework generating original formats (m____ c____) across platforms, ensuring a new multidimensional brand perspective.

BRAND STRATEGY – EDITORIAL STRATEGY

mATRIX OF cONCEPTS

BRAND STRATEGY – EDITORIAL STRATEGY

mATRIX OF cONCEPTS FORMATS

EDITORIAL STRATEGY – CREATIVE DIRECTION

ARTIST: MARCELLO MALOBERTI

EDITORIAL STRATEGY – CREATIVE DIRECTION

ARTIST: MARCELLO MALOBERTI

EDITORIAL STRATEGY – CREATIVE DIRECTION

ARTIST: MARCELLO MALOBERTI

EDITORIAL STRATEGY – CREATIVE DIRECTION

ARTIST: MARCELLO MALOBERTI

EDITORIAL STRATEGY – CREATIVE DIRECTION

ARTIST: MARCELLO MALOBERTI

EDITORIAL STRATEGY – CREATIVE DIRECTION

ARTIST: MARCELLO MALOBERTI

CREATIVE DIRECTION
Embarking on a new editorial era — a cultural vision shaped by a redefined editorial structure, curated direction, and strategic creative collaborations. A new beginning. A declaration of intent.

CREATIVE DIRECTION – COVER ISSUE 10: FEMMINILE TRASVERSALE

PHOTOGRAPHER: VANINA SORRENTI STYLIST: MORENO GALATA MODEL: sophia lisboa

CREATIVE DIRECTION – COVER ISSUE 10: FEMMINILE TRASVERSALE

PHOTOGRAPHER: MARTA MARINOTTI STYLIST: IVANA SPERNICELLI MODEL: bess van noord

CREATIVE DIRECTION – COVER ISSUE 10: FEMMINILE TRASVERSALE

PHOTOGRAPHER: MATT JONES STYLIST: IVANA SPERNICELLI MODEL: erin o’connor

CREATIVE DIRECTION – COVER ISSUE 10: FEMMINILE TRASVERSALE

PHOTOGRAPHER: MATTIA IOTTI STYLIST: ALESSANDRA FAJA

CREATIVE DIRECTION – COVER ISSUE 10: FEMMINILE TRASVERSALE

PHOTOGRAPHER: EUGENIO INTINI STYLIST: ELISABETTA MASSARI MODEL: eduarda muehlmann

CREATIVE DIRECTION – COVER ISSUE 10: FEMMINILE TRASVERSALE

PHOTOGRAPHER: VANINA SORRENTI STYLIST: MORENO GALATA MODEL: noah bates

CREATIVE DIRECTION – COVER ISSUE 11: MODA IDENTITà VERA

PHOTOGRAPHER: MARIA CLARA MACRì STYLIST: IVANA SPERNICELLI MODEL: valentine valero

CREATIVE DIRECTION – COVER ISSUE 11: MODA IDENTITà VERA

PHOTOGRAPHER: ALESSIA GUNAWAN STYLIST: MORENO GALATA MODEL: claus vilchez

CREATIVE DIRECTION – COVER ISSUE 11: MODA IDENTITà VERA

PHOTOGRAPHER: FRANCIS DELACROIX STYLIST: ELISABETTA MASSARI MODEL: valeria bruni tedeschi

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA

CREATIVE DIRECTION – M C COVER ISSUE 11

CREATIVE DIRECTION – M C COVER ISSUE 11

PHOTOGRAPHER: MARCO LESSI STYLIST: GIULIA BANDIOLI

CREATIVE DIRECTION – M C MODA CULT ISSUE 11

CREATIVE DIRECTION – M C MODA CULT ISSUE 11

PHOTOGRAPHER: MARCO LESSI STYLIST: GIULIA BANDIOLI

CREATIVE DIRECTION – M C COVER ISSUE 10

CREATIVE DIRECTION – M C COVER ISSUE 10

PHOTOGRAPHER: ALESSANDRO MERLO STYLIST: ELISABETTA MASSARI

CREATIVE DIRECTION – M C MODA CULT ISSUE 10

CREATIVE DIRECTION – M C MODA CULT ISSUE 10

PHOTOGRAPHER: ALESSANDRO MERLO STYLIST: ELISABETTA MASSARI

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

M C MODEL CRUSH, M C MORALE COMUNE

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

M C MASTER CREATORS

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

M C MOLTO CHIC!

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

M C MOOD CROMATICO, M C MA C___?

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 11

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 11

M C MORALE COMUNE

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 11

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 11

M C MATERIE COUTURE, M C MA C___?

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

M C MUSE CLUB

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 11

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 11

M C MOOD CROMATICO

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

M C MUST CLUTCH, M C MUST CHECKLIST

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 10

M C MUST CHECKLIST

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 11

CREATIVE DIRECTION – M C APPUNTI DI MODA E CULTURA ISSUE 11

M C MOMENTO CRITICO

CREATIVE DIRECTION - L'ATTUALITà DI MARIE CLAIRE

CREATIVE DIRECTION – MARGINI CULTURALI ISSUE 11

CREATIVE DIRECTION – MARGINI CULTURALI ISSUE 11

PHOTOGRAPHER: KEERTHANA KUNNATH

CREATIVE DIRECTION – MODALITà CARNALI ISSUE 10

CREATIVE DIRECTION – MODALITà CARNALI ISSUE 10

PHOTOGRAPHER: GIULIA BERSANI

CREATIVE DIRECTION – MONITOR COLORISM ISSUE 10

CREATIVE DIRECTION – MONITOR COLORISM ISSUE 10

CURATOR: AFRO FASHION ASSOCIATION

CREATIVE DIRECTION - MERAVIGLIOSE CREATURE ISSUE 11

CREATIVE DIRECTION - MERAVIGLIOSE CREATURE ISSUE 11

CREATIVE DIRECTION – MODALITà CARNALI ISSUE 11

CREATIVE DIRECTION – MODALITà CARNALI ISSUE 11

ARTIST: JAMES GALLAGHER

CREATIVE DIRECTION – MAPPING CLUSTERS ISSUE 10

CREATIVE DIRECTION – MAPPING CLUSTERS ISSUE 10

PHOTOGRAPHER: GAIL ALBERT HALABAN

CREATIVE DIRECTION – MARGINI CULTURALI ISSUE 10

CREATIVE DIRECTION – MARGINI CULTURALI ISSUE 10

PHOTOGRAPHER: PARISA AZADI

CREATIVE DIRECTION - LA MODA DI MARIE CLAIRE

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 10 STILE LIBERO

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 10 STILE LIBERO

PHOTOGRAPHER: VANINA SORRENTI STYLIST: MORENO GALATà

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 10 A MODO MIO

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 10 A MODO MIO

PHOTOGRAPHER: EUGENIO INTINI STYLIST: ELISABETTA MASSARI

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 10 MAI TROPPO

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 10 MAI TROPPO

PHOTOGRAPHER: MATT JONES STYLIST: IVANA SPERNICELLI

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 10 VEDO VERO

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 10 VEDO VERO

PHOTOGRAPHER: MATTIA IOTTI STYLIST: ALESSANDRA FAJA

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 11 SMODATE MODE

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 11 SMODATE MODE

PHOTOGRAPHER: ALESSIA GUNAWAN STYLIST: MORENO GALATà

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 11 NOVEMBER RAIN

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 11 NOVEMBER RAIN

PHOTOGRAPHER: MARIA CLARA MACRì STYLIST: IVANA SPERNICELLI

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 11 LIBERA SEMPRE

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 11 LIBERA SEMPRE

PHOTOGRAPHER: FRANCIS DELACROIX STYLIST: ELISABETTA MASSARI TALENT: VALERIA BRUNI TEDESCHI

CREATIVE DIRECTION - LA BELLEZZA DI MARIE CLAIRE

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 10 ROSSO PERMANENTE

CREATIVE DIRECTION – EDITORIAL DIRECTION ISSUE 10 ROSSO PERMANENTE

PHOTOGRAPHER: MARTA MARINOTTI STYLIST: IVANA SPERNICELLI

CREATIVE DIRECTION – MEMO CAPELLI ISSUE 10

CREATIVE DIRECTION – MEMO CAPELLI ISSUE 10

PHOTOGRAPHER: JAI ODELL

CREATIVE DIRECTION – MANIFESTO COSMETICO SSUE 11

CREATIVE DIRECTION – MANIFESTO COSMETICO SSUE 11

PHOTOGRAPHER: PAOLA PANSINI

CREATIVE DIRECTION – MANIFESTO COSMETICO ISSUE 11

CREATIVE DIRECTION – MANIFESTO COSMETICO ISSUE 11

PHOTOGRAPHER: MARTA MARINOTTI

CREATIVE DIRECTION - IL LIFESTYLE DI MARIE CLAIRE

CREATIVE DIRECTION – MONDO CARTOGRAPHY ISSUE 10

CREATIVE DIRECTION – MONDO CARTOGRAPHY ISSUE 10

PHOTOGRAPHER: LUCA DE SANTIS

CREATIVE DIRECTION – MONDO CREATIVI ISSUE 11

CREATIVE DIRECTION – MONDO CREATIVI ISSUE 11

PHOTOGRAPHER: MIMì MOLLICA

CREATIVE DIRECTION – MONDO CUCINA ISSUE 10

CREATIVE DIRECTION – MONDO CUCINA ISSUE 10

CREATIVE DIRECTION – MICRO COSMOLOGIA ISSUE 10

CREATIVE DIRECTION – MICRO COSMOLOGIA ISSUE 10

CREATIVE DIRECTION – MONDO CREATIVI ISSUE 10

CREATIVE DIRECTION – MONDO CREATIVI ISSUE 10

PHOTOGRAPER: CLAUDIA ANDUJAR

CREATIVE DIRECTION – MONDO CARTOGRAPHY ISSUE 11

CREATIVE DIRECTION – MONDO CARTOGRAPHY ISSUE 11

PHOTOGRAPHER: LUCA DE SANTIS

BRAND DESIGN
Developing a renewed design direction aligned with the new editorial framework — bringing contemporary relevance through a cohesive vision across print and digital touchpoints.

BRAND DESIGN - IDENTITY COVERS ISSUE 10

BRAND DESIGN - IDENTITY COVERS ISSUE 10

BRAND DESIGN - MANIFESTO CONCETTUALE ISSUE 10

BRAND DESIGN - MANIFESTO CONCETTUALE ISSUE 10

BRAND DESIGN - EDITORIAL COVER ISSUE 10

BRAND DESIGN - EDITORIAL COVER ISSUE 10

BRAND DESIGN - MAPPING CLUSTERS ISSUE 11

BRAND DESIGN - MAPPING CLUSTERS ISSUE 11

BRAND DESIGN - EDITORIAL COVER ISSUE 10

BRAND DESIGN - EDITORIAL COVER ISSUE 10

BRAND DESIGN - MAGNIFICI COMPLICI ISSUE 10

BRAND DESIGN - MAGNIFICI COMPLICI ISSUE 10

BRAND DESIGN - EDITORIAL COVER ISSUE 11

BRAND DESIGN - EDITORIAL COVER ISSUE 11

BRAND DESIGN - MUST CHECKLIST ISSUE 11

BRAND DESIGN - MUST CHECKLIST ISSUE 11

BRAND DESIGN - MUOVI CAMBIA ISSUE 10

BRAND DESIGN - MUOVI CAMBIA ISSUE 10

BRAND DESIGN - EDITORIAL COVER ISSUE 11

BRAND DESIGN - EDITORIAL COVER ISSUE 11

BRAND DESIGN - MAPPA CONTENUTI ISSUE 10

BRAND DESIGN - MAPPA CONTENUTI ISSUE 10

BRAND DESIGN - MERAVIGLIOSE CREATURE ISSUE 11

BRAND DESIGN - MERAVIGLIOSE CREATURE ISSUE 11

BRAND DESIGN - EDITORIAL COVER ISSUE 10

BRAND DESIGN - EDITORIAL COVER ISSUE 10

BRAND DESIGN - EDITOR'S NOTE ISSUE 10

BRAND DESIGN - EDITOR'S NOTE ISSUE 10

BRAND DESIGN - EDITORIAL COVER ISSUE 11

BRAND DESIGN - EDITORIAL COVER ISSUE 11

BRAND DESIGN - MEMO CAPELLI ISSUE 10

BRAND DESIGN - MEMO CAPELLI ISSUE 10

BRAND DESIGN - IDENTITY COVERS ISSUE 11

BRAND DESIGN - IDENTITY COVERS ISSUE 11

BRAND DESIGN - EDITORIAL COVER ISSUE 11

BRAND DESIGN - EDITORIAL COVER ISSUE 11

BRAND DESIGN - MISTERIOSI CONCENTRATI ISSUE 11

BRAND DESIGN - MISTERIOSI CONCENTRATI ISSUE 11

BRAND DESIGN - MISSION CLAIR(E) ISSUE 11

BRAND DESIGN - MISSION CLAIR(E) ISSUE 11

BRAND DESIGN - MOMENTI COSMETICI ISSUE 11

BRAND DESIGN - MOMENTI COSMETICI ISSUE 11

BRAND DESIGN - EDITORIAL COVER ISSUE 10

BRAND DESIGN - EDITORIAL COVER ISSUE 10

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

BRAND DESIGN - DIGITAL IDENTITY

SERVICES

BRAND strategy

Branding

Digital Strategy

creative direction

Editorial Direction

Content Creation

BRAND DESIGN

Design