MARELLA

Elevating the communication positioning of the easy to wear brand for refined and dynamic women. Building a long term higher brand perception and a new integrated system.

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Creative direction

A lifestyle brand narrative on female beauty through RYAN McGINLEY’s free spirit vision. Portraying social media icons KARLIE KLOSS and MIRANDA KERR in different seasons.

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16

PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15

PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS16

DIRECTOR: RYAN MCGINLEY MODEL: KARLIE KLOSS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17

PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16

PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17

PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW17

DIRECTOR: RYAN MCGINLEY MODEL: MIRANDA KERR

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS17

DIRECTOR: RYAN MCGINLEY MODEL: MIRANDA KERR

Creative direction

An institutional timeless perception built on the image of a selected ambassador: MILLA JOVOVICH through the lens of INEZ & VINOODH.

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS13 MAIN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS13 MAIN

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS13 MAIN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS13 MAIN

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 MAIN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 MAIN

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 MAIN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 MAIN

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 CAPSULE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 CAPSULE

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 CAPSULE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 CAPSULE

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS12

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS12

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS12

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS12

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14

PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH

SERVICES

creative direction

Advertising Campaign

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