COUNTY OF MILAN

Guiding the Milanese streetwear Brand led by an iconic personality through its editorial and institutional communication.

EDITORIAL CREATIVE DIRECTION

Creating the monograph and authentic report to investigate the background of MARCELO BURLON, founder of the high-end streetwear brand COUNTY OF MILAN.

BRAND STRATEGY – BRANDING

CREATIVE SUPERVISION: MARCELO BURLON, BRATISLAV TASIC

Creative direction Brand strategy

Building a controversial Editorial Structure, played as an investigation report divided into 6 folders: Suspect, Investigation, Interrogation, Evidence, Accomplices, Timeline.

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 01: SUSPECT

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 01: SUSPECT

WORDS: ANGELO FLACCAVENTO

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 01: SUSPECT

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 01: SUSPECT

WORDS: ANGELO FLACCAVENTO

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 02: INVESTIGATION

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 02: INVESTIGATION

WORDS: ANGELO FLACCAVENTO

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 02: INVESTIGATION

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 02: INVESTIGATION

WORDS: ANGELO FLACCAVENTO

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 03: INTERROGATION

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 03: INTERROGATION

WORDS: ANGELO FLACCAVENTO

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 03: INTERROGATION

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 03: INTERROGATION

WORDS: ANGELO FLACCAVENTO

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 04: EVIDENCE

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 04: EVIDENCE

WORDS: ANGELO FLACCAVENTO

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 04: EVIDENCE – CHARACTERS

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 04: EVIDENCE – CHARACTERS

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 04: EVIDENCE – GRAPHICS

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 04: EVIDENCE – GRAPHICS

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 04: EVIDENCE – LOOKS

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 04: EVIDENCE – LOOKS

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 04: EVIDENCE – SHOWS

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 04: EVIDENCE – SHOWS

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 04: EVIDENCE – COLLABORATIONS

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 04: EVIDENCE – COLLABORATIONS

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 05: ACCOMPLICES

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 05: ACCOMPLICES

WORDS: ANGELO FLACCAVENTO

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 05: ACCOMPLICES

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 05: ACCOMPLICES

CREATIVE DIRECTION – EDITORIAL DIRECTION
FOLDER 06: TIMELINE

CREATIVE DIRECTION – EDITORIAL DIRECTION FOLDER 06: TIMELINE

WORDS: ANGELO FLACCAVENTO

Brand design

Designing an iconic Visual Direction with MARCELO BURLON aesthetics as its core. Everything is CONFIDENTIAL. Published by RIZZOLI.

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

Brand strategy

From the book to the streets. Creating a distinctive communication system to boost the launch. From urban guerrilla advertising, to engaging cities takeover.

BRAND STRATEGY – ACTIVATION

MILAN

BRAND STRATEGY – ACTIVATION

MILAN

BRAND STRATEGY – ACTIVATION

MILAN

BRAND STRATEGY – ACTIVATION

MILAN

BRAND STRATEGY – ACTIVATION

IBIZA

Creative direction

Generating contents for a memorable momentum. From print to digital, everything speaks CONFIDENTIAL.

CREATIVE DIRECTION – CONTENT CREATION

CREATIVE DIRECTION – CONTENT CREATION

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION – CONTENT CREATION

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION – CONTENT CREATION

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS SOUND DESIGN: PAM PAM STUDIO

CREATIVE DIRECTION

Art directing the collateral communication of "10 years of COUNTY OF MILAN", from the invitation to digital teasing content and a special editorial publication.

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

MESSAGE

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CHAPTERS

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CHAPTER: TEASING

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CHAPTER: INVITATION

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CHAPTER: CASTING

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CHAPTER: FITTINGS AND BACKSTAGE

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CHAPTER: LOCATION AND SOUND

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CHAPTER: SS23 SHOW

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CHAPTER: PRESS COVERAGE

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION – EDITORIAL DIRECTION 10 YEARS OF COUNTY OF MILAN BOOK

CREATIVE DIRECTION - 10 YEARS ANNIVERSARY SHOW INVITATION

PRINTED BY FONTEGRAFICA LAB

CREATIVE DIRECTION - 10TH ANNIVERSARY SHOW TEASING CONTENTS

3D AND DIGITAL ANIMATION: MAVERICK TOLLON

CREATIVE DIRECTION - 10TH ANNIVERSARY SHOW TEASING CONTENTS

3D AND DIGITAL ANIMATION: MAVERICK TOLLON

CREATIVE DIRECTION - 10TH ANNIVERSARY SHOW TEASING CONTENTS

3D AND DIGITAL ANIMATION: MAVERICK TOLLON

CREATIVE DIRECTION - 10TH ANNIVERSARY SHOW TEASING CONTENTS

3D AND DIGITAL ANIMATION: MAVERICK TOLLON

CREATIVE DIRECTION - 10TH ANNIVERSARY SHOW TEASING CONTENTS

3D AND DIGITAL ANIMATION: MAVERICK TOLLON

CREATIVE DIRECTION - 10TH ANNIVERSARY SHOW TEASING CONTENTS

3D AND DIGITAL ANIMATION: MAVERICK TOLLON

CREATIVE DIRECTION - 10TH ANNIVERSARY SHOW TEASING CONTENTS

3D AND DIGITAL ANIMATION: MAVERICK TOLLON

CREATIVE DIRECTION - 10TH ANNIVERSARY SHOW TEASING CONTENTS

CREATIVE DIRECTION - 10TH ANNIVERSARY SHOW TEASING CONTENTS

SERVICES

BRAND strategy

Activation

Digital Strategy

creative direction

Content Creation

BRAND DESIGN

Design