ETRO
Redefining the milanese soul of the paisley luxury fashion house. Enhancing the brand heritage into a modern integrated communication system.Creative direction
Enhancing the Brand DNA and envisioning ETRO’s eclecticism and multicultural spirit: Empire of Freedom is an opportunity to invent and look at the future with new eyes, and the spontaneity of a community.PHOTOGRAPHER: MARIO SORRENTI MODEL: ANNA FRANCESCA
PHOTOGRAPHER: MARIO SORRENTI MODELS: ERIN MOMMSEN, KENDALL HARRISON, BOMI YOUN
PHOTOGRAPHER: MARIO SORRENTI MODELS: SCULY MEIJA, LULU TENNEY
PHOTOGRAPHER: MARIO SORRENTI MODELS: ANNA FRANCESCA, INDIRA SCOTT
PHOTOGRAPHER: MARIO SORRENTI MODELS: BOMI YOUN, ANNA FRANCESCA
PHOTOGRAPHER: MARIO SORRENTI MODELS: KENDALL HARRISON, BOMI YOUN
DIRECTOR: MARIO SORRENTI MODELS: BOMI YOUN, LULU TENNEY, INDIRA SCOTT, SCULY MEIJA, ANNA FRANCESCA, ERIN MOMMSEN, KENDALL HARRISON
Creative direction
Welcome to The House of Etrovaganza the place of one of a kind creatures. A breathtaking portraiture of youth with a contemporary yet cutting edge point of view.PHOTOGRAPHER: JULIEN MARTINEZ LECLERC MODELS: MATY FALL, Hyunji Shin
PHOTOGRAPHER: JULIEN MARTINEZ LECLERC MODELS: MILA VAN EETEN, VALENTIN HUMBROICH
PHOTOGRAPHER: JULIEN MARTINEZ LECLERC MODELS: Moustapha Sy, RAYANE ALLALI
PHOTOGRAPHER: JULIEN MARTINEZ LECLERC MODELS: Hyunji Shin, SHARON ALEXIE
PHOTOGRAPHER: JULIEN MARTINEZ LECLERC MODELS: LOLA NICON, NICOLAS DAX
PHOTOGRAPHER: JULIEN MARTINEZ LECLERC MODELS: VALENTIN HUMBROICH, SONNY CHARLTON
PHOTOGRAPHER: JULIEN MARTINEZ LECLERC MODELS: MATY FALL, SONNY CHARLTON, ZOE PETIT
DIRECTOR: LORENZO GIRONI MODELS: Sharon Alexie, Lola Nicon, Valentin Humbroich, Sonny Charlton, Moustapha Sy, Mila van Eeten, Rayane Allali, Maty Fall, Hyunji Shin, Zoe Petit, Nicolas Dax, Anita Lorusso
Creative direction
Spreading the universal message of joy, as an immediate, sudden feeling. The ETRO “Print re-edition” campaign highlights the timelessness of the Brand and ETRO heritage of today.PHOTOGRAPHER: DAVID SIMS MODELS: Anna Ewers, Parker Van Noord
PHOTOGRAPHER: DAVID SIMS MODELS: Anna Ewers, Parker Van Noord
PHOTOGRAPHER: DAVID SIMS MODELS: Anna Ewers, Parker Van Noord
PHOTOGRAPHER: DAVID SIMS MODEL: Anna Ewers
PHOTOGRAPHER: DAVID SIMS MODELS: Anna Ewers, Parker Van Noord
PHOTOGRAPHER: DAVID SIMS MODEL: Anna Ewers, Grace Musase
PHOTOGRAPHER: DAVID SIMS MODEL: Grace Musase
PHOTOGRAPHER: DAVID SIMS MODELS: Anna Ewers, Parker Van Noord
PHOTOGRAPHER: DAVID SIMS MODELS: Anna Ewers, Parker Van Noord
PHOTOGRAPHER: DAVID SIMS MODEL: Anna Ewers
PHOTOGRAPHER: DAVID SIMS MODELS: Anna Ewers, Parker Van Noord
PHOTOGRAPHER: DAVID SIMS MODELS: Anna Ewers, Parker Van Noord, Grace Musase
PHOTOGRAPHER: DAVID SIMS MODEL: Anna Ewers
DIRECTOR: DAVID SIMS MODELS: Anna Ewers, Parker Van Noord, Grace Musase, Alessio Pozzi
Creative direction
Stepping into an inner dimension, in which the Oneness is the Brand main message.PHOTOGRAPHER: DARIO CATELLANI MODEL: Maria Carla Boscono
PHOTOGRAPHER: DARIO CATELLANI MODEL: Parker Van Noord
PHOTOGRAPHER: DARIO CATELLANI MODEL: Eva Herzigova
PHOTOGRAPHER: DARIO CATELLANI MODEL: Fernando Cabral
PHOTOGRAPHER: DARIO CATELLANI MODEL: David Kammenos
PHOTOGRAPHER: DARIO CATELLANI MODEL: Felice Noordoff
PHOTOGRAPHER: DARIO CATELLANI MODEL: Maty Fall Diba
PHOTOGRAPHER: DARIO CATELLANI MODEL: Gimmo Etro
PHOTOGRAPHER: DARIO CATELLANI MODEL: Olivia Catellani
PHOTOGRAPHER: DARIO CATELLANI MODEL: Eva Herzigova
DIRECTOR: PIERO BRESSAN MODELS: David Kammenos, Eva Herzigova, Felice Noordhoff, Fernando Cabral, Gimmo Etro, Maria Carla Boscono, Maty Fall, Olivia Catellani, Parker Van Noord
Creative direction Brand strategy
Creating a powerful brand storytelling about individuality and journey.PHOTOGRAPHER: CASS BIRD MODELS: UGBAD ABDI, KAREN ELSON
PHOTOGRAPHER: CASS BIRD MODELS: FEI FEI SUN, LAUREN HUTTON
PHOTOGRAPHER: CASS BIRD MODELS: KAREN ELSON, ABBEY CHAMPION
PHOTOGRAPHER: CASS BIRD MODELS: LAUREN HUTTON, UGBAD ABDI
PHOTOGRAPHER: CASS BIRD MODELS: KAREN ELSON, LEXI BOLING
PHOTOGRAPHER: CASS BIRD MODELS: ABBEY CHAMPION, MARK VANDERLOO
PHOTOGRAPHER: CASS BIRD MODELS: JAMES BURLINGTON, ALTON MASON
DIRECTOR: CASS BIRD MODELS: ABBY CHAMPION, ALTON MASON, FEI FEI SUN, JAMES BURLINGTON, KAREN ELSON, LAUREN HUTTON, LEXI BOLING, MARK VANDERLOO, UGBAD ABDI
PHOTOGRAPHER: CASS BIRD MODELS: HIANDRA MARTINEZ, AMBER VALLETTA
PHOTOGRAPHER: CASS BIRD MODELS: ANDREEA DIACONU, MARISA BERENSON
PHOTOGRAPHER: CASS BIRD MODELS: ANDREEA DIACONU, GRACE ELIZABETH
PHOTOGRAPHER: CASS BIRD MODELS: AMBER VALLETTA, GRACE ELIZABETH
PHOTOGRAPHER: CASS BIRD MODELS: MARISA BERENSON, TAYLOR HILL
PHOTOGRAPHER: CASS BIRD MODELS: TAYLOR HILL, GRACE ELIZABETH
PHOTOGRAPHER: CASS BIRD MODELS: DAVID ALEXANDER FLINN, HIANDRA MARTINEZ, KOHEI TAKABATAKE
PHOTOGRAPHER: CASS BIRD MODELS: DAVID ALEXANDER FLINN, KOHEI TAKABATAKE
PHOTOGRAPHER: CASS BIRD MODELS: DAVID ALEXANDER FLINN, JOHN BARNES PEARSON
DIRECTOR: CASS BIRD MODELS: AMBER VALLETTA, ANDREEA DIACONU, DAVID ALEXANDER FLINN, GRACE ELIZABETH, HIANDRA MARTINEZ, JOHN BARNES PEARSON, KOHEI TAKABATAKE, MARISA BERENSON, TAYLOR HILL
DIRECTOR: CASS BIRD MODELS: AMBER VALLETTA, ANDREEA DIACONU, DAVID ALEXANDER FLINN, GRACE ELIZABETH, HIANDRA MARTINEZ, JOHN BARNES PEARSON, KOHEI TAKABATAKE, MARISA BERENSON, TAYLOR HILL
DIRECTOR: CASS BIRD MODELS: AMBER VALLETTA, ANDREEA DIACONU, DAVID ALEXANDER FLINN, GRACE ELIZABETH, HIANDRA MARTINEZ, JOHN BARNES PEARSON, KOHEI TAKABATAKE, MARISA BERENSON, TAYLOR HILL
DIRECTORS: RAGAZZI NEI PARAGGI MODEL: MARISA BERENSON
DIRECTORS: RAGAZZI NEI PARAGGI MODEL: GRACE ELIZABETH
DIRECTORS: RAGAZZI NEI PARAGGI
DIRECTORS: RAGAZZI NEI PARAGGI
DIRECTOR: PIERO BRESSAN
DIRECTOR: PIERO BRESSAN
Creative direction
Launching the iconic Black Pegasus Bag highlighting the extravagant individuality of the Pegasus Club characters.PHOTOGRAPHER: MATTHIAS VRIENS MODELS: ALTON MASON, ANNA DELLO RUSSO, ELSA HOSK, HALIMA ADEN, HEND SABRI, HIKARI MORI, NATY ABASCAL, MYSS KETA
DIRECTORS: RAGAZZI NEI PARAGGI MODELS: ALTON MASON, ANNA DELLO RUSSO, ELSA HOSK, HALIMA ADEN,HEND SABRI, HIKARI MORI, NATY ABASCAL, MYSS KETA
PHOTOGRAPHER: MATTHIAS VRIENS DIRECTORS: RAGAZZI NEI PARAGGI MODEL: ALTON MASON
PHOTOGRAPHER: MATTHIAS VRIENS DIRECTORS: RAGAZZI NEI PARAGGI MODEL: ANNA DELLO RUSSO
PHOTOGRAPHER: MATTHIAS VRIENS DIRECTORS: RAGAZZI NEI PARAGGI MODEL: HALIMA ADEN
PHOTOGRAPHER: MATTHIAS VRIENS DIRECTORS: RAGAZZI NEI PARAGGI MODEL: MISS KETA
PHOTOGRAPHER: MATTHIAS VRIENS DIRECTORS: RAGAZZI NEI PARAGGI MODEL: NATY ABASCAL
PHOTOGRAPHER: MATTHIAS VRIENS DIRECTORS: RAGAZZI NEI PARAGGI MODEL: ELSA HOSK
PHOTOGRAPHER: MATTHIAS VRIENS DIRECTORS: RAGAZZI NEI PARAGGI MODEL: HEND SABRI
PHOTOGRAPHER: MATTHIAS VRIENS DIRECTORS: RAGAZZI NEI PARAGGI MODEL: HIKARI MORI
Creative direction
Get a splash into Liquid Paisley! A take-over on social media exploring the liquid and fluid themes of the collection, with a mix of photographic and CGI approach.DIRECTOR: PHILIPPE JARRIGEON MODELS: FUYAO LI
DIRECTOR: PHILIPPE JARRIGEON MODELS: FUYAO LI
DIRECTOR: PHILIPPE JARRIGEON MODELS: RAYSA DE JESUS
DIRECTOR: PHILIPPE JARRIGEON MODELS: ONDREJ MOGOS
DIRECTOR: PHILIPPE JARRIGEON MODELS: FUYAO LI, RAYSA DE JESUS, JASS REEMAN, ONDREJ MOGOS
DIRECTOR: PHILIPPE JARRIGEON MODELS: FUYAO LI, JASS REEMAN
DIRECTOR: PHILIPPE JARRIGEON MODELS: JASS REEMAN
DIRECTOR: PHILIPPE JARRIGEON MODELS: JURY SLAVES
DIRECTOR: PHILIPPE JARRIGEON
DIRECTOR: PHILIPPE JARRIGEON MODELS: RAYSA DE JESUS
DIRECTOR: PHILIPPE JARRIGEON MODELS: JASS REEMAN
DIRECTOR: PHILIPPE JARRIGEON
DIRECTOR: PHILIPPE JARRIGEON MODELS: FUYAO LI
DIRECTOR: PHILIPPE JARRIGEON MODELS: RAYSA DE JESUS
DIRECTOR: PHILIPPE JARRIGEON MODELS: FUYAO LI
Creative direction
Let’s get the party started under the sign of the Zodiac! ETRO’s youth reunited in an energetic holiday party celebrating the new GINORI's pottery collaboration.DIRECTOR: TOMMASO OTTOMANO MODELS: TINA KUNAKEY, LORENZO SUTTO, EDU ROMAN, JORGE ROMAN, SITA ZAMPOU, JULIA KESSLER, SERGIO AMORE, ANDREA SILENZI, PASQUALE AIELLO, NIKOLINA MATICEVIC, BARBARA FUJIKO, KRISTIJAN BESIROVIC
Creative direction
Reinforcing the brand narrative through tailored image generation. Enhancing the brand vision and iconography.PHOTOGRAPHER: FERRY VAN DER NAT MODEL: ADIT PRISCILLA
PHOTOGRAPHER: FERRY VAN DER NAT MODEL: JAUME MARTI
PHOTOGRAPHER: FERRY VAN DER NAT
PHOTOGRAPHER: FERRY VAN DER NAT MODEL: VANDERSON ALMEIDA
PHOTOGRAPHER: FERRY VAN DER NAT MODELS: OLIVIA VINTEN, denise ascuet, ADIT PRISCILLA, Rolf Schrader, VANDERSON ALMEIDA, ASH FOO
PHOTOGRAPHER: FERRY VAN DER NAT MODEL: JAUME MARTI
PHOTOGRAPHER: FERRY VAN DER NAT
PHOTOGRAPHER: FERRY VAN DER NAT MODEL: Rolf Schrader
PHOTOGRAPHER: FERRY VAN DER NAT MODEL: VANDERSON ALMEIDA
PHOTOGRAPHER: FERRY VAN DER NAT MODELS: ASH FOO, Hyojin Jung, FERNANDO ALBALADEJO, denise ascuet, OLIVIA VINTEN, jaume marti
PHOTOGRAPHER: FERRY VAN DER NAT MODEL: Hyojin Jung
PHOTOGRAPHER: FERRY VAN DER NAT
PHOTOGRAPHER: FERRY VAN DER NAT MODEL: ADIT PRISCILLA
PHOTOGRAPHER: FERRY VAN DER NAT MODEL: JAUME MARTI
PHOTOGRAPHER: FERRY VAN DER NAT MODELS: jaume marti, FERNANDO ALBALADEJO, OLIVIA VINTEN, denise ascuet
PHOTOGRAPHER: DARIO CATELLANI MODELS: Evie Harris, Stas Zienkiewicz, JADE NGUYEN, Edem Oueslati
PHOTOGRAPHER: DARIO CATELLANI MODELS: Djario Mulder, Maryel Uchida, Jie Zheng, Stas Zienkiewicz, Maja Zimnoch
PHOTOGRAPHER: DARIO CATELLANI MODELS: MAJA ZIMNOCH, Kerolyn Soares, IBRAHIMA ALESSIO, DJARIO MULDER
PHOTOGRAPHER: DARIO CATELLANI
PHOTOGRAPHER: DARIO CATELLANI MODELS: Bibi Abdulkadir, Miriam Sanchez, Jade Nguyen, Grace Valentine, Evie Harris, Amrit, Kerolyn Soares, Alice Rossi, Edem Oueslati
PHOTOGRAPHER: MEL BLES MODEL: HIANDRA MARTINEZ
PHOTOGRAPHER: MEL BLES
PHOTOGRAPHER: MEL BLES MODEL: EDUARDS KRAULE
PHOTOGRAPHER: MEL BLES MODEL: HIANDRA MARTINEZ
PHOTOGRAPHER: MEL BLES
PHOTOGRAPHER: MEL BLES MODEL: MATHILDE HENNING
PHOTOGRAPHERS: RAGAZZI NEI PARAGGI
PHOTOGRAPHER: MEL BLES MODELS: CALLUMM STODDART, MATHILDE HENNING
PHOTOGRAPHER: MEL BLES
PHOTOGRAPHER: MEL BLES MODEL: MEGHAN ROCHE
PHOTOGRAPHERS: RAGAZZI NEI PARAGGI
PHOTOGRAPHER: MEL BLES MODEL: CALLUM STODDART
PHOTOGRAPHERS: RAGAZZI NEI PARAGGI
PHOTOGRAPHER: MEL BLES MODEL: MITCHELL GORTHY
PHOTOGRAPHERS: HILL & AUBREY
PHOTOGRAPHERS: HILL & AUBREY MODELS: ANDREA QUARANTA, ROGIER BOSSCHAART
PHOTOGRAPHERS: HILL & AUBREY
PHOTOGRAPHERS: HILL & AUBREY MODEL: FELICE NOVA NOORDHOFF
PHOTOGRAPHERS: HILL & AUBREY MODELS: DYLAN FENDER, ROGIER BOSSCHAART
PHOTOGRAPHERS: HILL & AUBREY
PHOTOGRAPHERS: HILL & AUBREY MODEL: DYLAN FENDER
PHOTOGRAPHER: HILL & AUBREY MODELS: CAMILLE HUREL, FELICE NOVA NOORDHOFF
PHOTOGRAPHER: HILL & AUBREY
PHOTOGRAPHERS: HILL & AUBREY MODEL: FELICE NOVA NOORDHOFF
PHOTOGRAPHERS: HILL & AUBREY MODELS: CAMILLE HUREL, DYLAN FENDER
Creative direction
“Crown Me” . Celebrating the powerful message of freedom and beauty with A strong and cheerful queen!PHOTOGRAPHER: GIAMPAOLO SGURA MODEL: CARA TAYLOR
PHOTOGRAPHER: GIAMPAOLO SGURA MODEL: SOO JOO PARK
PHOTOGRAPHER: GIAMPAOLO SGURA MODEL: CARA TAYLOR
PHOTOGRAPHER: GIAMPAOLO SGURA MODEL: SOO JOO PARK
PHOTOGRAPHER: GIAMPAOLO SGURA MODEL: CARA TAYLOR
PHOTOGRAPHER: GIAMPAOLO SGURA MODEL: SOO JOO PARK
PHOTOGRAPHER: GIAMPAOLO SGURA MODEL: CARA TAYLOR
DIRECTOR: FRANCESCO PARRELLA MODEL: CARA TAYLOR
DIRECTOR: FRANCESCO PARRELLA MODEL: SOO JOO PARK
SERVICES
creative direction
Advertising Campaign
Advertising Moving Images
Content Creation
Editorial Direction