PARIS TEXAS

Creating the story behind the ultimate shoe brand, shaping a consistent narrative for confident, free-spirited, fashion-aware women through brand strategy and an omnichannel vision.
Brand strategy
Shaping the overarching Brand Strategy and crafting a consistent communication system across all channels. Paris Texas is Dualism, Seductiveness and Journey.
BRAND STRATEGY – BRANDING

BRAND STRATEGY – BRANDING

COMMUNICATION PILLARS

BRAND STRATEGY – BRANDING

BRAND STRATEGY – BRANDING

COMMUNICATION PILLARS

BRAND STRATEGY – BRANDING

BRAND STRATEGY – BRANDING

COMMUNICATION PILLARS

Brand Strategy Creative direction
Building a creative relationship with visionary Nadia Lee Cohen — from PARIS to TEXAS — through continuous storytelling, product collaborations, exclusive experiences, media partnerships and long-lasting authentic synergy.
CREATIVE DIRECTION - FW25 CONTENT CREATION
CREATIVE DIRECTION - FW25 CONTENT CREATION

CREATIVE DIRECTION - FW25 CONTENT CREATION

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION - FW25 CONTENT CREATION

CREATIVE DIRECTION - FW25 CONTENT CREATION

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION - FW25 CONTENT CREATION
CREATIVE DIRECTION - FW25 CONTENT CREATION

CREATIVE DIRECTION - FW25 CONTENT CREATION

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION - FW25 CONTENT CREATION
CREATIVE DIRECTION - FW25 CONTENT CREATION

CREATIVE DIRECTION - FW25 CONTENT CREATION

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION - FW25 CONTENT CREATION

CREATIVE DIRECTION - FW25 CONTENT CREATION

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION - FW25 CONTENT CREATION
CREATIVE DIRECTION - FW25 CONTENT CREATION

CREATIVE DIRECTION - FW25 CONTENT CREATION

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION - FW25 CONTENT CREATION
CREATIVE DIRECTION - FW25 CONTENT CREATION

CREATIVE DIRECTION - FW25 CONTENT CREATION

Through Her Lens BY NADIA LEE COHEN

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

PHOTOGRAPHER: MYLES HENDRIK

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

PHOTOGRAPHER: Matt Weinberger

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

PHOTOGRAPHER: Matt Weinberger

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

PHOTOGRAPHER: Matt Weinberger

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

PHOTOGRAPHER: Matt Weinberger

STRATEGIC SUPERVISION – PURPLE X PARIS TEXAS WITH NADIA LEE COHEN

STRATEGIC SUPERVISION – PURPLE X PARIS TEXAS WITH NADIA LEE COHEN

PHOTOGRAPHER: NADIA LEE COHEN

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

PHOTOGRAPHER: MYLES HENDRIK

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

PHOTOGRAPHER: Matt Weinberger

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

PHOTOGRAPHER: Matt Weinberger

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

PHOTOGRAPHER: MYLES HENDRIK

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

PHOTOGRAPHER: Matt Weinberger

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

PHOTOGRAPHER: Matt Weinberger

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

EVENT DIRECTION – PURPLE X PARIS TEXAS DINNER WITH NADIA LEE COHEN AT BRASSERIE LIPP

STYLENOTCOM REVIEW

CREATIVE DIRECTION - NADIA LEE COHEN X PARIS TEXAS CAPSULE COLLECTION – ADV CAMPAIGN

CREATIVE DIRECTION - NADIA LEE COHEN X PARIS TEXAS CAPSULE COLLECTION – ADV CAMPAIGN

PHOTOGRAPHER: BY NADIA LEE COHEN

CREATIVE DIRECTION - NADIA LEE COHEN X PARIS TEXAS CAPSULE COLLECTION – ADV CAMPAIGN

CREATIVE DIRECTION - NADIA LEE COHEN X PARIS TEXAS CAPSULE COLLECTION – ADV CAMPAIGN

PHOTOGRAPHER: BY NADIA LEE COHEN

CREATIVE DIRECTION - NADIA LEE COHEN X PARIS TEXAS CAPSULE COLLECTION – ADV CAMPAIGN

CREATIVE DIRECTION - NADIA LEE COHEN X PARIS TEXAS CAPSULE COLLECTION – ADV CAMPAIGN

PHOTOGRAPHER: BY NADIA LEE COHEN

CREATIVE DIRECTION - NADIA LEE COHEN X PARIS TEXAS CAPSULE COLLECTION – ADV CAMPAIGN

CREATIVE DIRECTION - NADIA LEE COHEN X PARIS TEXAS CAPSULE COLLECTION – ADV CAMPAIGN

PHOTOGRAPHER: BY NADIA LEE COHEN

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

PHOTOGRAPHER: MYLES HENDRIK

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

PHOTOGRAPHER: MYLES HENDRIK

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

PHOTOGRAPHER: MYLES HENDRIK

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

PHOTOGRAPHER: MYLES HENDRIK

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

PHOTOGRAPHER: MYLES HENDRIK

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

PHOTOGRAPHER: MYLES HENDRIK

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

PHOTOGRAPHER: MYLES HENDRIK

BRAND STRATEGY

BRAND STRATEGY

INTERVIEW MAGAZINE MEDIA PARTNERSHIP

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

EVENT DIRECTION – CAPSULE COLLECTION DINNER AT Chateau Marmont

PHOTOGRAPHER: MYLES HENDRIK

BRAND STRATEGY

STYLENOTCOM MEDIA PARTNERSHIP

CREATIVE DIRECTION – CAPSULE COLLECTION SECONDARY IMAGES

CREATIVE DIRECTION – CAPSULE COLLECTION SECONDARY IMAGES

PHOTOGRAPHER: RAGAZZI NEI PARAGGI

CREATIVE DIRECTION – CAPSULE COLLECTION SECONDARY IMAGES

CREATIVE DIRECTION – CAPSULE COLLECTION SECONDARY IMAGES

PHOTOGRAPHER: RAGAZZI NEI PARAGGI

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW22 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW21 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW21 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW21 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW21 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW21 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW21 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW21 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW21 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW21 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW21 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – FW21 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW21 ADVERTISING CAMPAIGN

THROUGH HER LENS BY NADIA LEE COHEN

BRAND STRATEGY – ACTIVATION

BRAND STRATEGY – ACTIVATION

Through Her Lens BY NADIA LEE COHEN

Creative direction
Defining a distinctive industry stance with Harley Weir’s iconic diptych campaign — a blend of rawness and refinement that reveals burning passion with a cinematic allure.

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

DIRECTOR: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

DIRECTOR: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

PHOTOGRAPHER: Harley Weir     STYLIST: MEL OTTENBERG     MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

PHOTOGRAPHER: Harley Weir     STYLIST: MEL OTTENBERG     MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

PHOTOGRAPHER: Harley Weir     MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

PHOTOGRAPHER: Harley Weir     STYLIST: MEL OTTENBERG     MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

PHOTOGRAPHER: Harley Weir     STYLIST: MEL OTTENBERG     MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

PHOTOGRAPHER: Harley Weir     STYLIST: MEL OTTENBERG     MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

PHOTOGRAPHER: Harley Weir     STYLIST: MEL OTTENBERG     MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

PHOTOGRAPHER: Harley Weir     STYLIST: MEL OTTENBERG     MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - PARIS (TEXAS) IS BURNING – FW23 ADVERTISING CAMPAIGN

PHOTOGRAPHER: Harley Weir     STYLIST: MEL OTTENBERG     MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING MOVING IMAGE

DIRECTOR: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING MOVING IMAGE

DIRECTOR: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

PHOTOGRAPHER: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

PHOTOGRAPHER: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

PHOTOGRAPHER: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

PHOTOGRAPHER: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

PHOTOGRAPHER: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

PHOTOGRAPHER: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

PHOTOGRAPHER: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

PHOTOGRAPHER: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

PHOTOGRAPHER: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

PHOTOGRAPHER: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

PHOTOGRAPHER: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION - (PARIS) TEXAS CITY – FW24 ADVERTISING CAMPAIGN

PHOTOGRAPHER: HARLEY WEIR     STYLIST: MEL OTTENBERG     MODEL: sihana shalaj

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

EVENT

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

PHOTPGRAPHER: Jim C. Nedd

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

PHOTPGRAPHER: Jim C. Nedd

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

PHOTGRAPHER: JIM C. NEDD

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

PHOTOGRAPHER: JIM C. NEDD

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

PHOTOGRAPHER: JIM C. NEDD

BRAND STRATEGY – ACTIVATION

BRAND STRATEGY – ACTIVATION

STYLENOTCOM MEDIA PARTNERSHIP

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

EVENT

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

EVENT

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

BRAND STRATEGY – EVENT DIRECTION – CAMPAIGN EXHIBITION

PHOTOGRAPHER: JIM C. NEDD

Creative direction
Launching #ThroughHerLens — an editorial series celebrating women photographed by women, capturing authenticity through their own perspective.
CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN
CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

Through Her Lens BY DONNA TROPE

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN
CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

Through Her Lens BY DONNA TROPE

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN
CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

Through Her Lens BY DONNA TROPE

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN
CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

Through Her Lens BY DONNA TROPE

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN
CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

Through Her Lens BY DONNA TROPE

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN
CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

Through Her Lens BY DONNA TROPE

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN
CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – FW24 ADVERTISING CAMPAIGN

Through Her Lens BY DONNA TROPE

BRAND STRATEGY – ACTIVATION

BRAND STRATEGY – ACTIVATION

Through Her Lens BY DONNA TROPE

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

Through Her Lens BY VENETIA SCOTT   MODEL: Rebekka Sandok

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

Through Her Lens BY VENETIA SCOTT   MODEL: Londone Myers

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

Through Her Lens BY VENETIA SCOTT   MODEL: Rebekka Sandok

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

Through Her Lens BY VENETIA SCOTT   MODEL: Rebekka Sandok

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

Through Her Lens BY VENETIA SCOTT   MODEL: Londone Myers

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

Through Her Lens BY VENETIA SCOTT   MODEL: Rebekka Sandok, Londone Myers

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

Through Her Lens BY VENETIA SCOTT   MODEL: Londone Myers

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

Through Her Lens BY VENETIA SCOTT   MODEL: ASIA CAMPAGNA, BRITT OOSTEN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

Through Her Lens BY VENETIA SCOTT MODEL: ASIA CAMPAGNA

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

Through Her Lens BY VENETIA SCOTT MODEL: BRITT OOSTEN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

Through Her Lens BY VENETIA SCOTT MODEL: BRITT OOSTEN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

CREATIVE DIRECTION – SS22 ADVERTISING CAMPAIGN

Through Her Lens BY VENETIA SCOTT

Creative direction
Designing a cohesive brand ecosystem — integrating communication, image and design through a unified visual language, ensuring consistency across all brand touchpoints and activations.
CREATIVE DIRECTION - ADVERTISING CAMPAIGN THE AMARENA LIDIA MULE

CREATIVE DIRECTION - ADVERTISING CAMPAIGN THE AMARENA LIDIA MULE

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION - ADVERTISING CAMPAIGN THE AMARENA LIDIA MULE

CREATIVE DIRECTION - ADVERTISING CAMPAIGN THE AMARENA LIDIA MULE

PHOTOGRAPHER: PIOTR NIEPSUJ

BRAND STRATEGY - ACTIVATION THE AMARENA LIDIA MULE WILD POSTING

BRAND STRATEGY - ACTIVATION THE AMARENA LIDIA MULE WILD POSTING

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION - ADVERTISING CAMPAIGN THE AMARENA LIDIA MULE

CREATIVE DIRECTION - ADVERTISING CAMPAIGN THE AMARENA LIDIA MULE

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION - EVENT DIRECTION THE AMARENA LIDIA MULE ANTONIA MILANO WINDOW

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION - ADVERTISING CAMPAIGN THE AMARENA LIDIA MULE

CREATIVE DIRECTION - ADVERTISING CAMPAIGN THE AMARENA LIDIA MULE

PHOTOGRAPHER: PIOTR NIEPSUJ

BRAND DESIGN - PACKAGING THE AMARENA LIDIA MULE ANTONIA MILANO

BRAND DESIGN - PACKAGING THE AMARENA LIDIA MULE ANTONIA MILANO

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION - ADVERTISING CAMPAIGN THE AMARENA LIDIA MULE

CREATIVE DIRECTION - ADVERTISING CAMPAIGN THE AMARENA LIDIA MULE

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION - EVENT DIRECTION THE AMARENA LIDIA MULE ANTONIA MILANO EVENT

CREATIVE DIRECTION - EVENT DIRECTION THE AMARENA LIDIA MULE ANTONIA MILANO EVENT

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION - ADVERTISING CAMPAIGN THE AMARENA LIDIA MULE

CREATIVE DIRECTION - ADVERTISING CAMPAIGN THE AMARENA LIDIA MULE

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION - EVENT DIRECTION THE AMARENA LIDIA MULE ANTONIA MILANO EVENT

CREATIVE DIRECTION - EVENT DIRECTION THE AMARENA LIDIA MULE ANTONIA MILANO EVENT

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – FW24 EDITORIAL

CREATIVE DIRECTION – FW24 EDITORIAL

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – FW24 EDITORIAL

CREATIVE DIRECTION – FW24 EDITORIAL

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – FW24 EDITORIAL

CREATIVE DIRECTION – FW24 EDITORIAL

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – FW24 EDITORIAL

CREATIVE DIRECTION – FW24 EDITORIAL

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – SS25 EDITORIAL

CREATIVE DIRECTION – SS25 EDITORIAL

DIRECTOR: KINOPROBY

CREATIVE DIRECTION – SS25 EDITORIAL

DIRECTOR: KINOPROBY

CREATIVE DIRECTION – SS25 EDITORIAL

CREATIVE DIRECTION – SS25 EDITORIAL

DIRECTOR: KINOPROBY

CREATIVE DIRECTION – SS25 EDITORIAL

DIRECTOR: KINOPROBY

CREATIVE DIRECTION – SS25 EDITORIAL

CREATIVE DIRECTION – SS25 EDITORIAL

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – SS25 EDITORIAL

CREATIVE DIRECTION – SS25 EDITORIAL

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – PF25 EDITORIAL

CREATIVE DIRECTION – PF25 EDITORIAL

DIRECTOR: KINOPROBY

CREATIVE DIRECTION – PF25 EDITORIAL

DIRECTOR: KINOPROBY

CREATIVE DIRECTION – PF25 EDITORIAL

CREATIVE DIRECTION – PF25 EDITORIAL

DIRECTOR: KINOPROBY

CREATIVE DIRECTION – PF25 EDITORIAL

DIRECTOR: KINOPROBY

CREATIVE DIRECTION – FW23 EDITORIAL

CREATIVE DIRECTION – FW23 EDITORIAL

PHOTOGRAPHER: GWEN TRANNOY

CREATIVE DIRECTION – FW23 EDITORIAL

CREATIVE DIRECTION – FW23 EDITORIAL

PHOTOGRAPHER: GWEN TRANNOY

CREATIVE DIRECTION – RESORT 24 EDITORIAL

CREATIVE DIRECTION – RESORT 24 EDITORIAL

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – RESORT 24 EDITORIAL

CREATIVE DIRECTION – RESORT 24 EDITORIAL

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – PARIS TEXAS X Net-A-Porter

CREATIVE DIRECTION – PARIS TEXAS X Net-A-Porter

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – PARIS TEXAS X Net-A-Porter

CREATIVE DIRECTION – PARIS TEXAS X Net-A-Porter

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – PARIS TEXAS X THE WEBSTER NYC

CREATIVE DIRECTION – PARIS TEXAS X THE WEBSTER NYC

ILLUSTRATOR: KLAUS JURGEN SCHMIDT

CREATIVE DIRECTION – PARIS TEXAS X THE WEBSTER NYC

CREATIVE DIRECTION – PARIS TEXAS X THE WEBSTER NYC

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – PARIS TEXAS X Net-A-Porter

CREATIVE DIRECTION – PARIS TEXAS X Net-A-Porter

PHOTOGRAPHER: MATTIA PARODI

CREATIVE DIRECTION – PARIS TEXAS X Net-A-Porter

CREATIVE DIRECTION – PARIS TEXAS X Net-A-Porter

PHOTOGRAPHER: MATTIA PARODI

CREATIVE DIRECTION – PARIS TEXAS X HARRODS

CREATIVE DIRECTION – PARIS TEXAS X HARRODS

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – PARIS TEXAS X HARRODS

CREATIVE DIRECTION – PARIS TEXAS X HARRODS

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – FW24 HOLIDAY CAMPAIGN

CREATIVE DIRECTION – FW24 HOLIDAY CAMPAIGN

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – FW24 HOLIDAY CAMPAIGN

CREATIVE DIRECTION – FW24 HOLIDAY CAMPAIGN

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – FW24 HOLIDAY CAMPAIGN

CREATIVE DIRECTION – FW24 HOLIDAY CAMPAIGN

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – FW24 HOLIDAY CAMPAIGN

CREATIVE DIRECTION – FW24 HOLIDAY CAMPAIGN

PHOTOGRAPHER: ALESSIA GUNAWAN

CREATIVE DIRECTION – FW23 HOLIDAY CAMPAIGN

CREATIVE DIRECTION – FW23 HOLIDAY CAMPAIGN

PHOTOGRAPHER: MATTIA PARODI

CREATIVE DIRECTION – FW23 HOLIDAY CAMPAIGN

CREATIVE DIRECTION – FW23 HOLIDAY CAMPAIGN

PHOTOGRAPHER: MATTIA PARODI

CREATIVE DIRECTION – FW23 HOLIDAY CAMPAIGN

CREATIVE DIRECTION – FW23 HOLIDAY CAMPAIGN

PHOTOGRAPHER: MATTIA PARODI

CREATIVE DIRECTION
Expanding brand storytelling with #ParisTexasGram — a community-driven format connecting the brand with diverse, exclusive voices who embody the Paris Texas spirit.

CREATIVE DIRECTION – CONTENT CREATION

#ParisTexasGram BY VIOLET CHACHKI

CREATIVE DIRECTION – CONTENT CREATION

#ParisTexasGram BY ALIZEE GAMBERINI

CREATIVE DIRECTION – CONTENT CREATION

#ParisTexasGram BY JEN CEBALLOS

CREATIVE DIRECTION – CONTENT CREATION

#ParisTexasGram BY ZIZI

CREATIVE DIRECTION – CONTENT CREATION

#ParisTexasGram

SERVICES

BRAND strategy

Branding

Activation

creative direction

Advertising Campaign

Advertising Moving Images

Editorial Direction

Event Direction

Content Creation

BRAND DESIGN

Identity

Packaging