MACSIOTTI is a creative studio working across fashion, beauty and media industries.

MACSIOTTI provides a full range of integrated and tailored services, ranging from bespoke global brand strategy, to creative and design direction, to digital, all focused on creating innovative and holistic brand communication systems. MACSIOTTI offers brand growth to its clients, combining timeless elegance and radical modernity, ensuring a strategic vision throughout distinctive projects.
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Macs Iotti is the Founder and Creative Director of MACSIOTTI, which he has launched in 2008. He has worked over the past years with numerous clients including Jil Sander, Etro, Tod’s, Max Mara, N21, Blumarine, among others. From 2006 until 2008, under Carine Roitfeld, he was the Creative Director of Vogue Hommes International. In 2016 he shaped the Creative Manifesto, Editorial structure and visual direction of the biannual magazine Numero Berlin, launched in the same year under his Creative Direction.

Macs Iotti works with his studio on the creation of holistic and integrated communication systems, embracing its clients with a 360-degree creative vision and specializing in a global image strategy and visual identity. His broad expertise ranges in fact from Brand Omnichannel Strategy to Brand Design and Creative Direction for content generation, through the collaboration with talented newcomers or established artists: David Sims, Mert & Marcus, Harley Weir, Inez & Vinoodh, Mario Sorrenti, Ryan McGinley, Nadia Lee Cohen, just to name a few. Since 2018, Macs Iotti is also Co-founder and Creative Director of, a digital and cultural platform which promotes circular economy and ethical responsibility through curated vintage items, upcycling artisanal pieces and collectable publications.


  • Black Carpet Awards 2023, Milan

    Macs Iotti has been member of the Jury for the first edition of Black Carpet Awards in Milan.

  • 3.06.2022 @ University of Rome “La Sapienza”, Rome

    Speech for students of the Fashion Management Master, topic: “Creative Direction and creative process”.

  • 20.09.2022 @ Apple Store Piazza Liberty, Milan

    Open session at Today at Apple, in the context of the Creative Studios Milan project. Topic: “Projects and communication”.

  • 28.11.2022 @ SDA Bocconi School of Management, Milan

    Speech for students of the Fashion Management Master at SDA Bocconi School of Management, topic: “Fashion Sustainability”.

  • 2016 @ IED, Milan

    Speech for students of the Creative Direction Master, topic: “Editorial Design of Numéro Berlin magazine”.

  • Lebook Connections, Milan

    Macs Iotti is a long-time member of the Jury at Lebook Connections in Milan.