Macs Iotti is the Founder and Creative Director of MACSIOTTI, which he has launched in 2008. He has worked over the past years with numerous clients including Jil Sander, Etro, Tod’s, Max Mara, N21, Blumarine, among others. From 2006 until 2008, under Carine Roitfeld, he was the Creative Director of Vogue Hommes International. In 2016 he shaped the Creative Manifesto, Editorial structure and visual direction of the biannual magazine Numero Berlin, launched in the same year under his Creative Direction.

Macs Iotti works with his studio on the creation of holistic and integrated communication systems, embracing its clients with a 360-degree creative vision and specializing in a global image strategy and visual identity. His broad expertise ranges in fact from Brand Omnichannel Strategy to Brand Design and Creative Direction for content generation, through the collaboration with talented newcomers or established artists: David Sims, Mert & Marcus, Harley Weir, Inez & Vinoodh, Mario Sorrenti, Ryan McGinley, Nadia Lee Cohen, just to name a few. Since 2018, Macs Iotti is also Co-founder and Creative Director of Morphine.online, a digital and cultural platform which promotes circular economy and ethical responsibility through curated vintage items, upcycling artisanal pieces and collectable publications.