FILA

Guiding the iconic sportswear Brand FILA to step onto Milan Fashion Week, with a strategic high-end collection positioning.
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Creative direction
Creating the visual Communication system inspired by AQUATIME, the FILA 1976 heritage Pierluigi Rolando swimwear collection.
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

PHOTOGRAPHERS: MERT&MARCUS   MODEL: YASMIN WIJNALDUM

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

PHOTOGRAPHERS: MERT&MARCUS   MODEL: JUSTIN ERIC MARTIN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

PHOTOGRAPHERS: MERT&MARCUS   MODELS: JUSTIN ERIC MARTIN, YASMIN WIJNALDUM

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

PHOTOGRAPHERS: MERT&MARCUS   MODELS: JUSTIN ERIC MARTIN, YASMIN WIJNALDUM

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20

DIRECTORS: MERT&MARCUS   MODELS: JUSTIN ERIC MARTIN, YASMIN WIJNALDUM

BRAND STRATEGY – DIGITAL STRATEGY SS20

Brand design
Water gives life to a brand new visual language. Creating a fluid digital identity, evoking the static FILA Bjorn Borg’s sportsgear grid pattern.

BRAND STRATEGY – DIGITAL STRATEGY SS20

FLUID LOGO

BRAND STRATEGY – DIGITAL STRATEGY SS20

FASHION SHOW E-VITE

BRAND STRATEGY – DIGITAL STRATEGY SS20

WEBSITE COUNTDOWN

BRAND DESIGN – WEB SS20

SERVICES

creative direction

Advertising Campaign

Advertising Moving Images

Content Creation

BRAND DESIGN

Identity

Web