LIU JO

Guiding LIU JO into becoming the leading premium glam brand. Setting a directional integrated vision to elevate brand perception, across all areas.
Click
Creative direction Brand design Brand strategy
Creating the communication format #BORNIN1995 to mark LIU JO’s 25th anniversary, featuring supermodel KENDALL JENNER, also born in 1995.
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20 LAUNCH CAMPAIGN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20 LAUNCH CAMPAIGN

PHOTOGRAPHERS: Mert & Marcus    MODEL: Kendall Jenner

BRAND STRATEGY – ACTIVATION SS20 GUERRILLA POSTERS

BRAND STRATEGY – ACTIVATION SS20 GUERRILLA POSTERS

BRAND STRATEGY – DIGITAL STRATEGY SS20 LAUNCH CAMPAIGN

BRAND STRATEGY – DIGITAL STRATEGY SS20 LAUNCH CAMPAIGN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

PHOTOGRAPHERS: Mert & Marcus   MODEL: Kendall Jenner

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

PHOTOGRAPHERS: Mert & Marcus   MODEL: Kendall Jenner

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

PHOTOGRAPHERS: Mert & Marcus   MODEL: KENDALL JENNER

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20

PHOTOGRAPHERS: Mert & Marcus   MODEL: KENDALL JENNER

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20

DIRECTORS: Mert & Marcus   MODEL: Kendall Jenner

BRAND STRATEGY – DIGITAL STRATEGY SS20

DIRECTORS: Mert & Marcus    MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN

DIRECTORS: Mert & Marcus   MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN

DIRECTORS: Mert & Marcus   MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN

DIRECTORS: Mert & Marcus   MODEL: Kendall Jenner

CREATIVE DIRECTION – CONTENT CREATION SS20 DIGITAL CAMPAIGN

DIRECTORS: Mert & Marcus   MODEL: Kendall Jenner

Creative direction Brand strategy
Creating the brand positioning concept #glamourizing to express LIU JO’s core values, attitude and brand language across three seasons.
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHERS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHERS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19

PHOTOGRAPHERS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19

PHOTOGRAPHERS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

PHOTOGRAPHERS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

PHOTOGRAPHERS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW18

DIRECTORS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19

DIRECTORS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW19

DIRECTORS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM

PHOTOGRAPHERS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM

PHOTOGRAPHERS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 DENIM

PHOTOGRAPHERS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM

PHOTOGRAPHERS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM

PHOTOGRAPHERS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18 DENIM

PHOTOGRAPHERS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19 DENIM

DIRECTORS: Mert & Marcus   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW18 DENIM

DIRECTORS: Mert & Marcus   MODEL: ANNA EWERS

Creative direction Brand strategy
Elevating LIU JO UOMO communication system creating #MrRight to represent a timeless aesthetic and relaxed masculinity.

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW19

DIRECTOR: REMO CONGIA   MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19

PHOTOGRAPHER: ALVARO BEAMUD CORTES    MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19

PHOTOGRAPHER: ALVARO BEAMUD CORTES    MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHER: ALVARO BEAMUD CORTES    MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHER: ALVARO BEAMUD CORTES   MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW18

PHOTOGRAPHER: ALVARO BEAMUD CORTES   MODEL: XAVIER SERRANO

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

PHOTOGRAPHER: GIANPAOLO SGURA   MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19

PHOTOGRAPHER: GIANPAOLO SGURA   MODEL: GIACOMO CAVALLI

Creative direction Brand strategy
Setting an integrated visual system for LIU JO’s sustainability project, creating #Naturalglam, combining the core pillar glamour with nature.

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW19 BETTER DENIM

DIRECTORS: Mert & Marcus    COLLAGE ARTIST: ROSANNA WEBSTER   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19 BETTER DENIM

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW19 BETTER DENIM

DIRECTORS: Mert & Marcus    COLLAGE ARTIST: ROSANNA WEBSTER   MODEL: ANNA EWERS

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS20 BETTER DENIM

DIRECTORS: Mert & Marcus    COLLAGE ARTIST: ROSANNA WEBSTER    MODEL: JULIA VAN OS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20 BETTER DENIM

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS20 BETTER DENIM

PHOTOGRAPHERS: Mert & Marcus    COLLAGE ARTIST: ROSANNA WEBSTER    MODEL: JULIA VAN OS

CREATIVE DIRECTION – CONTENT CREATION FW19 BETTER DENIM

DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION FW19 BETTER DENIM

DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION FW19 BETTER DENIM

DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION SS20 BETTER DENIM

DIRECTOR: POPKORN FILMS   MODEL: KAMILE KAZICKAITE

CREATIVE DIRECTION – CONTENT CREATION SS20 BETTER DENIM

DIRECTOR: POPKORN FILMS   MODEL: KAMILE KAZICKAITE

CREATIVE DIRECTION – CONTENT CREATION SS20 BETTER DENIM

DIRECTOR: POPKORN FILMS    MODEL: KAMILE KAZICKAITE

Creative direction
Setting aesthetics for LIU JO fragrance, aligned with Liu Jo's main collection tone of image.

CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS19 FRAGRANCE

DIRECTOR: LORENZO GIRONI   MODEL: ANNE JURGENS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE

MAIN PHOTOGRAPHER: ALVARO BEAMUD CORTES   STILL LIFE PHOTOGRAPHERS: GILDA & BODHA   MODEL: ANNE JURGENS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE

MAIN PHOTOGRAPHER: ALVARO BEAMUD CORTES   STILL LIFE PHOTOGRAPHERS: GILDA & BODHA   MODEL: ANNE JURGENS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS19 FRAGRANCE

PHOTOGRAPHER: GILDA & BODHA

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE

DIRECTOR: LORENZO GIRONI

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE

DIRECTOR: LORENZO GIRONI   MODEL: ANNE JURGENS

CREATIVE DIRECTION – CONTENT CREATION SS19 FRAGRANCE

DIRECTOR: LORENZO GIRONI    MODEL: ANNE JURGENS

Creative direction
Maintaining the aesthetic codes and brand language across all generated content.
CREATIVE DIRECTION – CONTENT CREATION SS19

CREATIVE DIRECTION – CONTENT CREATION SS19

PHOTOGRAPHER: LUCAS GARRIDO   MODEL: ANNA EWERS

CREATIVE DIRECTION – CONTENT CREATION SS20 DENIM

CREATIVE DIRECTION – CONTENT CREATION SS20 DENIM

PHOTOGRAPHERS: Mert & Marcus   MODEL: JULIA VAN OS

CREATIVE DIRECTION – CONTENT CREATION FW19

CREATIVE DIRECTION – CONTENT CREATION FW19

PHOTOGRAPHERS: MERT & MARCUS   MODEL: GRACE ELIZABETH

CREATIVE DIRECTION – CONTENT CREATION FW19

CREATIVE DIRECTION – CONTENT CREATION FW19

DIRECTOR: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION FW18

CREATIVE DIRECTION – CONTENT CREATION FW18

PHOTOGRAPHER: GIANPAOLO SGURA   MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – CONTENT CREATION SS19

CREATIVE DIRECTION – CONTENT CREATION SS19

PHOTOGRAPHER: LUCAS GARRIDO   MODEL: ANNA EWERS

CREATIVE DIRECTION – CONTENT CREATION SS20

CREATIVE DIRECTION – CONTENT CREATION SS20

DIRECTOR: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION FW19

CREATIVE DIRECTION – CONTENT CREATION FW19

PHOTOGRAPHERS: MERT & MARCUS   MODEL: GRACE ELIZABETH

CREATIVE DIRECTION – CONTENT CREATION SS19

CREATIVE DIRECTION – CONTENT CREATION SS19

PHOTOGRAPHER: GIANPAOLO SGURA   MODEL: GIACOMO CAVALLI

CREATIVE DIRECTION – CONTENT CREATION SS20

CREATIVE DIRECTION – CONTENT CREATION SS20

DIRECTOR: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION SS19

CREATIVE DIRECTION – CONTENT CREATION SS19

PHOTOGRAPHER: LUCAS GARRIDO   MODEL: ANNA EWERS

CREATIVE DIRECTION – CONTENT CREATION FW18

CREATIVE DIRECTION – CONTENT CREATION FW18

PHOTOGRAPHERS: Mert & Marcus   MODEL: JULIA VAN OS

CREATIVE DIRECTION – CONTENT CREATION SS19

CREATIVE DIRECTION – CONTENT CREATION SS19

PHOTOGRAPHER: LUCAS GARRIDO   MODEL: BIRGIT KOS

CREATIVE DIRECTION – CONTENT CREATION SS20

CREATIVE DIRECTION – CONTENT CREATION SS20

DIRECTOR: LORENA PAGES

CREATIVE DIRECTION – CONTENT CREATION FW19

CREATIVE DIRECTION – CONTENT CREATION FW19

PHOTOGRAPHER: ALVARO BEAMUD CORTES   MODEL: XAVIER SERRANO

CREATIVE DIRECTION – CONTENT CREATION SS19

CREATIVE DIRECTION – CONTENT CREATION SS19

PHOTOGRAPHER: LUCAS GARRIDO   MODEL: BIRGIT KOS

SERVICES

BRAND strategy

creative direction

Advertising Campaign

Advertising Moving Images

Content Creation