ARENA

Building a long-term new communication for the brand with a decades-long commitment to water sports through a disruptive new strategy and artistic direction.
BRAND STRATEGY
Conceiving the new creative Brand Statement PLANET WATER and the new Communication Brand Strategy. From the pool to the beach, ARENA embraces life in and by the water.

BRAND STRATEGY AND CREATIVE DIRECTION - BRAND STATEMENT MOVING IMAGE

DIRECTOR: LORENZO GIRONI   ATHLETES: DAVID POPOVICI, SARAH SJÖSTÖRM, JESSICA LONG, TOMMASO RINALDI, ANNA DOWGIERT, NICOLÒ MARTINENGHI, NATALIE HINDS, CALVYN JUSTUS, AMINA KAJTAZ, LEONIE BECK, ZSUSANNA JAKABOS

CREATIVE DIRECTION
Planet Water comes to life with a stand-out creative paradigm: timeless portraits of authentic athletes with a dynamic copy integration. An awareness campaign moving through Water, with sports in its DNA.
CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES   ATHLETE: DAVID POPOVICI (SWIMMING WORLD CHAMPION & WORLD RECORD HOLDER)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES   ATHLETE: SARAH SJÖSTÖRM (SWIMMING WORLD CHAMPION & WORLD RECORD HOLDER)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES   ATHLETES: DAVID POPOVICI, NICOLÒ MARTINENGHI (SWIMMING WORLD CHAMPION)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES   ATHLETES: ANNA DOWGIERT, ZSUSANNA JAKABOS (OLYMPIAN SWIMMER)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES   ATHLETE: JESSICA LONG (MULIPARALYMPIC CHAMPION)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES   ATHLETES: DAVID POPOVICI, NATALIE HINDS (SWIMMING WORLD CHAMPION)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES   ATHLETE: ANNA DOWGIERT (SWIMMING WORLD CHAMPION)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES   ATHLETE: DAVID POPOVICI

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

DIRECTOR: LORENZO GIRONI   ATHLETE: DAVID POPOVICI (SWIMMING WORLD CHAMPION & WORLD RECORD HOLDER)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

DIRECTOR: LORENZO GIRONI   ATHLETE: SARAH SJÖSTÖRM (SWIMMING WORLD CHAMPION & WORLD RECORD HOLDER)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

DIRECTOR: LORENZO GIRONI   ATHLETE: NICOLÒ MARTINENGHI (SWIMMING WORLD CHAMPION)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

DIRECTOR: LORENZO GIRONI   ATHLETE: ZSUSANNA JAKABOS (OLYMPIC SWIMMER)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

DIRECTOR: LORENZO GIRONI   ATHLETE: JESSICA LONG (MULTIPARALYMIC CHAMPION)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

DIRECTOR: LORENZO GIRONI   ATHLETE: NATALIE HINDS (SWIMMING WORLD CHAMPION)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

DIRECTOR: LORENZO GIRONI   ATHLETE: ANNA DOWGIERT (SWIMMING WORLD CHAMPION)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

DIRECTOR: LORENZO GIRONI   ATHLETE: CALVYN JUSTUS (SWIMMING WORLD CHAMPION)

CREATIVE DIRECTION - BRAND AWARENESS ADVERTISING CAMPAIGN

DIRECTOR: LORENZO GIRONI   ATHLETE: TOMMASO RINALDI (OLYMPIC DIVER)

CREATIVE DIRECTION
With a cool and fresh feeling the beachwear campaign portrays the water lovers community. A consistent imagery with the creative paradigm set, with a strategic athletes presence.
CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES   ATHLETE: NATALIE HINDS (SWIMMING WORLD CHAMPION)

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES   ATHLETE: DAVID POPOVICI (SWIMMING WORLD CHAMPION & WORLD RECORD HOLDER)

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES   ATHLETE: CALVYN JUSTUS (OLYMPIC SWIMMER)

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

PHOTOGRAPHER: MEL BLES   ATHLETE: NICOLÒ MARTINENGHI, LEONIE BECK, CALVYN JUSTUS

CREATIVE DIRECTION - SS23 BEACHWEAR ADVERTISING CAMPAIGN

DIRECTOR: LORENZO GIRONI   ATHLETES: DAVID POPOVICI, NICOLÒ MARTINENGHI, NATALIE HINDS, CALVYN JUSTUS, AMINA KAJTAZ, LEONIE BECK, ZSUSANNA JAKABOS

CREATIVE DIRECTION
The campaigns become real authenticity on social media contents. Still-life and moving images focus on the product and show the versatility of the waterwear commercial offer.
CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION
CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION

CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION

PHOTOGRAPHER: RAGAZZI NEI PARAGGI

CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION

CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION

PHOTOGRAPHER: MEL BLES   DIRECTOR: RAGAZZI NEI PARAGGI

CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION
CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION

CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION

PHOTOGRAPHER: RAGAZZI NEI PARAGGI

CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION

CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION

PHOTOGRAPHER: MEL BLES   DIRECTOR: RAGAZZI NEI PARAGGI

CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION
CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION

CREATIVE DIRECTION - DIGITAL CONTENTS GENERATION

PHOTOGRAPHER: RAGAZZI NEI PARAGGI

BRAND DESIGN
Designing a dynamic identity for the 50 years anniversary, where heritage meets a contemporary sporty soul creating a fluid graphic system.
BRAND DESIGN - 50 YEARS ANNIVERSARY LOGO

BRAND DESIGN - 50 YEARS ANNIVERSARY LOGO

BRAND DESIGN - 50 YEARS ANNIVERSARY LOGO

BRAND DESIGN - 50 YEARS ANNIVERSARY LOGO

BRAND DESIGN - 50 YEARS ANNIVERSARY LOGO ANIMATION

DIGITAL ANIMATION: STUDIO IANUS

BRAND DESIGN - 50 YEARS ANNIVERSARY LOGO STATIONERY

BRAND DESIGN - 50 YEARS ANNIVERSARY LOGO STATIONERY

SERVICES

BRAND strategy

Digital Strategy

Branding

creative direction

Advertising Campaign

Advertising Moving Images

Content Creation

BRAND DESIGN

Identity

Design