TOD’S
Designing a distinctive content generation for the established Italian mastery excellence brand.






Creative direction
The Italian Diaries Campaign captures evolving heritage through art and human connection, celebrating TOD'S modern craftsmanship, tradition, and the iconic Gommino.
CREATIVE DIRECTION – ITALIAN DIARIES CAMPAIGN
PHOTOGRAPHERS: OLIVER HADLEE PEARCH, MATTIA PARODI MODEL: LENNON GALLAGHER

CREATIVE DIRECTION – ITALIAN DIARIES CAMPAIGN
PHOTOGRAPHERS: OLIVER HADLEE PEARCH, MATTIA PARODI MODELS: LENNON GALLAGHER, ROBERTO ROSSELLINI

CREATIVE DIRECTION – ITALIAN DIARIES CAMPAIGN
PHOTOGRAPHERS: OLIVER HADLEE PEARCH, MATTIA PARODI MODELS: LENNON GALLAGHER, ELLA BLEU TRAVOLTA, STELLA BANDERAS, LEO GASSMANN, ROBERTO ROSSELLINI

CREATIVE DIRECTION – ITALIAN DIARIES CAMPAIGN
PHOTOGRAPHERS: OLIVER HADLEE PEARCH, MATTIA PARODI MODELS: ELLA BLEU TRAVOLTA, LENNON GALLAGHER

CREATIVE DIRECTION – ITALIAN DIARIES CAMPAIGN
PHOTOGRAPHERS: OLIVER HADLEE PEARCH, MATTIA PARODI MODELS: STELLA BANDERAS, LEO GASSMANN, LENNON GALLAGHER, ROBERTO ROSSELLINI, ELLA BLEU TRAVOLTA

CREATIVE DIRECTION – ITALIAN DIARIES CAMPAIGN
PHOTOGRAPHERS: OLIVER HADLEE PEARCH, MATTIA PARODI MODEL: STELLA BANDERAS

CREATIVE DIRECTION – ITALIAN DIARIES CAMPAIGN
PHOTOGRAPHERS: OLIVER HADLEE PEARCH, MATTIA PARODI MODELS: LEO GASSMANN, ROBERTO ROSSELLINI, LENNON GALLAGHER

CREATIVE DIRECTION – ITALIAN DIARIES CAMPAIGN
PHOTOGRAPHERS: OLIVER HADLEE PEARCH, MATTIA PARODI MODELS: ELLA BLEU TRAVOLTA, LEO GASSMANN

CREATIVE DIRECTION – ITALIAN DIARIES CAMPAIGN
PHOTOGRAPHERS: OLIVER HADLEE PEARCH, MATTIA PARODI MODELS: LENNON GALLAGHER, STELLA BANDERAS, ROBERTO ROSSELLINI
CREATIVE DIRECTION – ITALIAN DIARIES MOVING IMAGE CAMPAIGN
DIRECTOR: OLIVER HADLEE PEARCH MODELS: ELLA BLEU TRAVOLTA, LENNON GALLAGHER, LEO GASSMANN, ROBERTO ROSSELLINI, STELLA BANDERAS
CREATIVE DIRECTION – ITALIAN DIARIES MOVING IMAGE CAMPAIGN
DIRECTOR: OLIVER HADLEE PEARCH MODEL: LENNON GALLAGHER
CREATIVE DIRECTION – ITALIAN DIARIES MOVING IMAGE CAMPAIGN
DIRECTOR: OLIVER HADLEE PEARCH MODELS: ELLA BLEU TRAVOLTA, LENNON GALLAGHER, LEO GASSMANN, ROBERTO ROSSELLINI, STELLA BANDERAS
CREATIVE DIRECTION – ITALIAN DIARIES MOVING IMAGE CAMPAIGN
DIRECTOR: OLIVER HADLEE PEARCH MODEL: STELLA BANDERAS
CREATIVE DIRECTION – ITALIAN DIARIES MOVING IMAGE CAMPAIGN
DIRECTOR: OLIVER HADLEE PEARCH MODELS: LENNON GALLAGHER, LEO GASSMANN, ROBERTO ROSSELLINI
CREATIVE DIRECTION – ITALIAN DIARIES MOVING IMAGE CAMPAIGN
DIRECTOR: OLIVER HADLEE PEARCH MODELS: ELLA BLEU TRAVOLTA, LENNON GALLAGHER
CREATIVE DIRECTION – ITALIAN DIARIES MOVING IMAGE CAMPAIGN
DIRECTOR: OLIVER HADLEE PEARCH MODEL: LEO GASSMANN
CREATIVE DIRECTION – ITALIAN DIARIES MOVING IMAGE CAMPAIGN
DIRECTOR: OLIVER HADLEE PEARCH MODELS: LENNON GALLAGHER, ROBERTO ROSSELLINI
CREATIVE DIRECTION – ITALIAN DIARIES MOVING IMAGE CAMPAIGN
DIRECTOR: OLIVER HADLEE PEARCH MODELS: ELLA BLEU TRAVOLTA, LENNON GALLAGHER, LEO GASSMANN, ROBERTO ROSSELLINI, STELLA BANDERAS
Creative direction
Setting a today-minimal storytelling through the codes of timelessness and iconic modernism. Establishing the TOD’S iconic attitude of modern living, highlighting the concepts of tradition, quality and contemporary elegance.
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: ESTELLE CHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: AARON ALTARAS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: LOLA NICON

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: XU MEEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: KEROLYN SOARES

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: AARON ALTARAS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: ESTELLE CHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: KEROLYN SOARES
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS21
DIRECTOR: LORENZO GIRONI MODELS: ESTELLE CHEN, LOLA NICON, KEROLYN SOARES, XU MEEN, AARON ALTARAS

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PRE SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: VALENTIN CARON

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PRE SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: ESTELLE CHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PRE SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: VALENTIN CARON

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PRE SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: AFRICA PENALVER

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PRE SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: VALENTIN CARON

CREATIVE DIRECTION – ADVERTISING CAMPAIGN PRE SS21
PHOTOGRAPHER: DANIEL JACKSON MODEL: AFRICA PENALVER
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES PRE SS21
DIRECTOR: LORENZO GIRONI MODELS: ESTELLE CHEN, VALENTIN CARON, AFRICA PENALVER

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DANIEL JACKSON MODEL: MATHILDE HENNING

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DANIEL JACKSON MODEL: VALENTIN CARON

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DANIEL JACKSON MODEL: MATHILDE HENNING

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DANIEL JACKSON MODEL: VALENTIN CARON

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DANIEL JACKSON MODEL: MATHILDE HENNING

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: DANIEL JACKSON MODEL: MATHILDE HENNING
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW20
DIRECTOR: LORENZO GIRONI MODELS: MATHILDE HENNING, VALENTIN CARON
Creative direction Brand strategy
Setting the visual imagery for an unexpectedly perfect blend of both the TOD’s aesthetic codes, and the unique sophistication of the italian talent ALESSANDRO DELL'ACQUA.
CREATIVE DIRECTION – ADVERTISING CAMPAIGN TOD’S X ALESSANDRO DELL’ACQUA TFACTORY
PHOTOGRAPHER: DANIEL JACKSON MODEL: EDIE CAMPBELL

CREATIVE DIRECTION – ADVERTISING CAMPAIGN TOD’S X ALESSANDRO DELL’ACQUA TFACTORY
PHOTOGRAPHER: DANIEL JACKSON MODEL: LIU WEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN TOD’S X ALESSANDRO DELL’ACQUA TFACTORY
PHOTOGRAPHER: DANIEL JACKSON MODEL: EDIE CAMPBELL

CREATIVE DIRECTION – ADVERTISING CAMPAIGN TOD’S X ALESSANDRO DELL’ACQUA TFACTORY
PHOTOGRAPHER: DANIEL JACKSON MODEL: LIU WEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN TOD’S X ALESSANDRO DELL’ACQUA TFACTORY
PHOTOGRAPHER: DANIEL JACKSON MODEL: EDIE CAMPBELL
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES TOD’S X ALESSANDRO DELL’ACQUA TFACTORY
DIRECTOR: LORENZO GIRONI MODEL: EDIE CAMPBELL, LIU WEN
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES TOD’S X ALESSANDRO DELL’ACQUA TFACTORY
DIRECTOR: LORENZO GIRONI
Creative direction
Building an intimate storytelling for the Lady D companion bag, through the involvement of international viral celebrities.
CREATIVE DIRECTION – CONTENT CREATION
PHOTOGRAPHER: JOACHIM MUELLER RUCHHOLTZ MODEL: IRINA SHAYK

CREATIVE DIRECTION – CONTENT CREATION
PHOTOGRAPHER: JOACHIM MUELLER RUCHHOLTZ MODEL: IRINA SHAYK

CREATIVE DIRECTION – CONTENT CREATION
PHOTOGRAPHER: JOACHIM MUELLER RUCHHOLTZ MODEL: IRINA SHAYK

CREATIVE DIRECTION – CONTENT CREATION
PHOTOGRAPHER: JOACHIM MUELLER RUCHHOLTZ MODEL: EUN – CHAE JUNG

CREATIVE DIRECTION – CONTENT CREATION
PHOTOGRAPHER: JOACHIM MUELLER RUCHHOLTZ MODEL: EUN – CHAE JUNG

CREATIVE DIRECTION – CONTENT CREATION
PHOTOGRAPHER: JOACHIM MUELLER RUCHHOLTZ MODEL: EUN – CHAE JUNG

CREATIVE DIRECTION – CONTENT CREATION
PHOTOGRAPHER: JOACHIM MUELLER RUCHHOLTZ MODEL: NANA EIKURA

CREATIVE DIRECTION – CONTENT CREATION
PHOTOGRAPHER: JOACHIM MUELLER RUCHHOLTZ MODEL: NANA EIKURA

CREATIVE DIRECTION – CONTENT CREATION
PHOTOGRAPHER: JOACHIM MUELLER RUCHHOLTZ MODEL: NANA EIKURA

CREATIVE DIRECTION – CONTENT CREATION
PHOTOGRAPHER: JOACHIM MUELLER RUCHHOLTZ MODEL: MAGGIE JIANG

CREATIVE DIRECTION – CONTENT CREATION
PHOTOGRAPHER: JOACHIM MUELLER RUCHHOLTZ MODEL: MAGGIE JIANG

CREATIVE DIRECTION – CONTENT CREATION
PHOTOGRAPHER: JOACHIM MUELLER RUCHHOLTZ MODEL: MAGGIE JIANG
CREATIVE DIRECTION – CONTENT CREATION
VIDEOGRAPHER: LORENZO GIRONI MODELS: IRINA SHAYK, EUN – CHAE JUNG, MAGGIE JIANG, NANA EIKURA
SERVICES
creative direction
Advertising Campaign
Advertising Moving Images
Content Creation