MORPHINE.ONLINE

A project curated by MACSIOTTI and strongly bonded to its DNA, disruptive yet consistent with the Studio’s consolidated creative method.

MACSIOTTI shares vision and mutual mission with MORPHINE’s Commune and leads the Art Direction and Communication Strategy of the project: a place of creative experimentation.

The Platform

MORPHINE.ONLINE is a fashion culture ecosystem and curated commerce platform based on a responsible mindset. An incubator of everything that is unique, rare and individual, offering one-of-kind designer vintage pieces, upcycled artisanal drops and collectable print.

VINTAGE

FROM PERSONAL WARDROBES TO A CURATED VINTAGE SELECTION.

UPCYCLING

FROM DEAD STOCK TO RECREATED ONE OF A KIND RESPONSIBLE ITEMS.

PRINT

FROM NEWSSTAND TO A COLLECTABLE PUBLICATION EDIT.

The Manifesto

MACSIOTTI set the Brand Strategy and Morphine’s mission, declared in its Manifesto: a set of clear premises and statements professing its heart, soul, intent and personality.

BRAND STRATEGY – BRANDING – MANIFESTO

IL NERVO

BRAND STRATEGY – BRANDING – MANIFESTO

NEVER BORN NEVER DIED

BRAND STRATEGY – BRANDING – MANIFESTO

RE–BIRTH

BRAND STRATEGY – BRANDING – MANIFESTO

ONE OF A KIND

BRAND STRATEGY – BRANDING – MANIFESTO

HERENOW

BRAND STRATEGY – BRANDING – MANIFESTO

CIAO SEX

BRAND STRATEGY – BRANDING – MANIFESTO

DIASPORA

BRAND STRATEGY – BRANDING – MANIFESTO

COMMUNE

Vintage

Curating the overall Art Direction, Content Generation and final multimedia communication.

CREATIVE DIRECTION – CONTENT CREATION – THE MANIFESTO SERIES

PHOTOGRAPHER: HARRY HAWKES   STYLING: GIULIA BANDIOLI

CREATIVE DIRECTION – CONTENT CREATION

VINTAGE DESIGNER'S SELECTION

CREATIVE DIRECTION – CONTENT CREATION

RECYCLING WARDROBES

CREATIVE DIRECTION – CONTENT CREATION – THE MANIFESTO SERIES

CREATIVE DIRECTION – CONTENT CREATION – THE MANIFESTO SERIES

PHOTOGRAPHER: JACOPO BENASSI

CREATIVE DIRECTION – CONTENT CREATION – THE MANIFESTO SERIES

PHOTOGRAPHER: GIORGIA COLONNA   STYLING: ROBERTA CONSOLE   MODELS: ARIEL, GILDA, IBRA, MATTIA, SIMONE, KRIS

CREATIVE DIRECTION – CONTENT CREATION

RECYCLING WARDROBES – MORPHINOMANES

CREATIVE DIRECTION – CONTENT CREATION – THE NERVOUS FITTINGS

PHOTOGRAPHER: GIULIA COLLI   STYLING: GIULIA BANDIOLI

CREATIVE DIRECTION – CONTENT CREATION

RECYCLING WARDROBES

CREATIVE DIRECTION – CONTENT CREATION

PHOTOGRAPHER: LORENZO FANFANI   STYLING: GIANLUCA PERSIA   MODELS: DONNA BIOLOGICA, NETTUNO

CREATIVE DIRECTION – CONTENT CREATION

RECYCLING WARDROBES

CREATIVE DIRECTION – CONTENT CREATION – THE MANIFESTO SERIES

CREATIVE DIRECTION – CONTENT CREATION – THE MANIFESTO SERIES

PHOTOGRAPHER: MEL BLES

CREATIVE DIRECTION – CONTENT CREATION

RECYCLING WARDROBES

CREATIVE DIRECTION – CONTENT CREATION

RECYCLING WARDROBES

Upcycling

Directing the online and offline editorial communication generating the flow of still, moving and phygital contents.

CREATIVE DIRECTION – CONTENT CREATION – COMPENDIUM 02: ROMA(NTICA)

PHOTOGRAPHER: GABRIELE ROSATI   STYLING: MORPHINE TEAM   MODELS: ANJI, EBRIMA, ELIZAVETA, LINA GISELLE, MERRY MAE, RAFFAELE, RICCARDO, TOBIAS, KEVIN

CREATIVE DIRECTION – CONTENT CREATION – COMPENDIUM 02: ROMA(NTICA)

CREATIVE DIRECTION – CONTENT CREATION – COMPENDIUM 02: ROMA(NTICA)

PHOTOGRAPHER: MORPHINE TEAM   STYLING: MORPHINE TEAM   MODELS: ANJI, EBRIMA, ELIZAVETA, LINA GISELLE, MERRY MAE, RAFFAELE, RICCARDO, TOBIAS, KEVIN

CREATIVE DIRECTION – CONTENT CREATION – COMPENDIUM 02: ROMA(NTICA)

DIRECTOR: LAVINIA FELIZIANI   STYLING: MORPHINE TEAM   MODELS: ANJI, EBRIMA, ELIZAVETA, LINA GISELLE, MERRY MAE, RAFFAELE, RICCARDO, TOBIAS, KEVIN

CREATIVE DIRECTION – CONTENT CREATION – COMPENDIUM 02: ROMA(NTICA)

PHOTOGRAPHER: GILDA&BODHA   MODELS: ANJI, EBRIMA, ELIZAVETA, LINA GISELLE, MERRY MAE, RAFFAELE, RICCARDO, TOBIAS, KEVIN

CREATIVE DIRECTION – CONTENT CREATION

REAWAKENING STOCKS

CREATIVE DIRECTION – CONTENT CREATION – 3D SCANS

CREATED DURING APPLE CREATIVE STUDIOS WORKSHOP

CREATIVE DIRECTION – CONTENT CREATION – COMPENDIUM 01: PAZZESCA

PHOTOGRAPHER: MARCELLO JR DINO   STYLING: MORPHINE TEAM   MODELS: MO, EBRIMA, MELANIE, ALPHA, ROVER, ROGER, NAOMI, SASHA, MINSEO, YU JING, JISEOK, JIHOON, YAWEN, JAEHYUP, GLYNE-MAE, KIMI, LELÈ, THOMAS, ROMAN, ANOUAR, SHAHD, GABRIEL, ZAYNAB, DIVINE AMANDA LEIGHT, NADIA, MARIA, LAVINE, EMANUELA, DAVIDE, YESSICA

CREATIVE DIRECTION – CONTENT CREATION

DIRECTOR: MORPHINE TEAM

CREATIVE DIRECTION – CONTENT CREATION – COMPENDIUM 01: PAZZESCA

PHOTOGRAPHER: MORPHINE TEAM   STYLING: MORPHINE TEAM   MODELS: MO, EBRIMA, MELANIE, ALPHA, ROVER, ROGER, NAOMI, SASHA, MINSEO, YU JING, JISEOK, JIHOON, YAWEN, JAEHYUP, GLYNE-MAE, KIMI, LELÈ, THOMAS, ROMAN, ANOUAR, SHAHD, GABRIEL, ZAYNAB, DIVINE AMANDA LEIGHT, NADIA, MARIA, LAVINE, EMANUELA, DAVIDE, YESSICA

CREATIVE DIRECTION – CONTENT CREATION – COMPENDIUM 01: PAZZESCA

PHOTOGRAPHER: GILDA&BODHA   STYLING: MORPHINE TEAM   MODELS: MO, EBRIMA, MELANIE, ALPHA, ROVER, ROGER, NAOMI, SASHA, MINSEO, YU JING, JISEOK, JIHOON, YAWEN, JAEHYUP, GLYNE-MAE, KIMI, LELÈ, THOMAS, ROMAN, ANOUAR, SHAHD, GABRIEL, ZAYNAB, DIVINE AMANDA LEIGHT, NADIA, MARIA, LAVINE, EMANUELA, DAVIDE, YESSICA

CREATIVE DIRECTION – CONTENT CREATION – THE MANIFESTO SERIES

CREATIVE DIRECTION – CONTENT CREATION – THE MANIFESTO SERIES

PHOTOGRAPHER: PIOTR NIEPSUJ   STYLING: EDWARD BUCHANAN

Print

Designing and Directing the general Content Generation and the independent publication project.

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: MORPHINE TEAM

CREATIVE DIRECTION – CONTENT CREATION

PHOTOGRAPHER: MORPHINE TEAM

CREATIVE DIRECTION – CONTENT CREATION

REVIEWING OLD NEWS

CREATIVE DIRECTION – CONTENT CREATION

PRINT'S SELECTIONS

Morphzine: The Manifesto Series

A nonprofit editorial project where 7 talents share their vision through 7 limited edition fanzines, art directed by MACSIOTTI.

Exclusive limited edition of 100 copies each.

The proceeds from the sales of the fanzines were donated to Casa Marcella.

Exclusive limited edition of 100 copies each.

The proceeds from the sales of the fanzines were donated to Casa Marcella.

HERENOW

PHOTOGRAPHER: MEL BLES MODELS: ELLA DALLAGIO, GOY MANASE, HODY YIM, YETUNDE ODIMAYO, MILLY PARRY, PATRYK LAWRY

ONE OF A KIND

PHOTOGRAPHER: JACOPO BENASSI MODELS: JACOPO BENASSI, MISS Q LEE, LORENZO DANTEO, ASIA ARGENTO, SOKO

COMMUNE

PHOTOGRAPHERS: MORPHINOMANES MODELS: ALBERTO PÉREZ PELAYO, ALPHA NDOYE, ANASTASIIA ZHIDKOVA, ANOUAR SALAHDDINE, DAVIDE MAURICIO, EBRIMA NYASS, EMANUELA SPERA, GABRIEL NEGRI, GLYNE-MAE VAN DONGEN, JAEYHUP KIM, JIHOON CHOI, JISEOK NAM, LAVINE PEREIRA DOS SANTOS, MARIA RAINE, MELANIE CERVANTES VILLALBA, MINSEO KYUNG, MOHAMED DIENG, NADIA KHAYA, NAOMI YELENA SOILIHI, ROGER RODRIGUEZ REYES, ROMAN LYTVYN, ROVER RODRIGUEZ REYES, SASHA PAYTON, SHAHD HOSSAMELDIN REZKANA, THOMAS DONNA, VALERIA PAVESI FILIPPI, YAWEN YANG, YESSICA MORENO VARGAS, YU JING DAI, ZAYNAB BELLAKHDAR

NEVER BORN NEVER DIED

PHOTOGRAPHER: FILIPPO MARIA PERFORMER: SABRINA QUERCI

CIAO SEX

PHOTOGRAPHER: ALESSANDRO MERLO GROOMING: JURY SCHIAVI MODEL: GIANLUCA PERSIA

RE-BIRTH

PHOTOGRAPHERS: GILDA & BODHA PERFORMER: GILDA

IL NERVO

PHOTOGRAPHER: LUCA SANTESE STYLING: TOMMASO VAIANI MODEL: ROBERTA DE TITTA GRAZIANO

The Brand Identity

Designing the visual language to create a distinctive and timeless Brand Identity and Graphic System.
BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

LOGO (NON)DESIGN

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – IDENTITY

BRAND DESIGN – DESIGN

BRAND DESIGN – DESIGN

INVITATION – PRESS RELEASE

BRAND DESIGN – WEB

SERVICES

BRAND strategy

Branding

Digital Strategy

Activation

creative direction

Content Creation

Editorial Direction

Event Direction

BRAND DESIGN

Identity

Design

Web