BRETT LLOYD

Giving shape to the ‘love letter to Naples’ by the lens of the British photographer with twelve years of passion for the city and its people.
CREATIVE DIRECTION BRAND DESIGN
Directing and designing the quintessential book "Napoli Napoli Napoli". A sunrise-to-sunset excursion that meditates on classicism, on the power of the sea and on the uniqueness of the napoletanean beauties.

CREATIVE DIRECTION – EDITORIAL DIRECTION BRAND DESIGN – DESIGN BOOK

PHOTOGRAPHER AND AUTHOR: BRETT LLOYD   PUBLISHER: MOREL BOOKS   PRINTED BY CORRADO MUSMECI AT FONTEGRAFICA   CALLIGRAPHER: VALENTINA CASALI   ILLUSTRATOR: GIO PASTORI   EDITOR: ALISTER MACKIE   DIGITAL ANIMATOR: STUDIO IANUS

CREATIVE DIRECTION – BOOK COVER DESIGN
CREATIVE DIRECTION – BOOK COVER DESIGN

CREATIVE DIRECTION – BOOK COVER DESIGN

CALLIGRAPHER: VALENTINA CASALI

CREATIVE DIRECTION – ENDPAPERS WITH VOLCANIC PATTERN FROM NAPLES STREETS

CREATIVE DIRECTION – ENDPAPERS WITH VOLCANIC PATTERN FROM NAPLES STREETS

ILLUSTRATOR: GIO PASTORI

CREATIVE DIRECTION – ENDPAPERS WITH VOLCANIC PATTERN FROM NAPLES STREETS

CREATIVE DIRECTION – ENDPAPERS WITH VOLCANIC PATTERN FROM NAPLES STREETS

ILLUSTRATOR: GIO PASTORI

CREATIVE DIRECTION – ENDPAPERS WITH VOLCANIC PATTERN FROM NAPLES STREETS

CREATIVE DIRECTION – ENDPAPERS WITH VOLCANIC PATTERN FROM NAPLES STREETS

ILLUSTRATOR: GIO PASTORI

CREATIVE DIRECTION – DESIGN 100 PER LIMITED EDITION, BOXED WITH SIGNED ARCHIVAL PRINT

CREATIVE DIRECTION – DESIGN 100 PER LIMITED EDITION, BOXED WITH SIGNED ARCHIVAL PRINT

ILLUSTRATOR: GIO PASTORI

CREATIVE DIRECTION – DESIGN 100 PER LIMITED EDITION, BOXED WITH SIGNED ARCHIVAL PRINT

CREATIVE DIRECTION – DESIGN 100 PER LIMITED EDITION, BOXED WITH SIGNED ARCHIVAL PRINT

ILLUSTRATOR: GIO PASTORI

CREATIVE DIRECTION – DESIGN LIMITED EDITION SLEEVE FOR NAPLES BOOK LAUNCH
CREATIVE DIRECTION – DESIGN LIMITED EDITION SLEEVE FOR NAPLES BOOK LAUNCH

CREATIVE DIRECTION – DESIGN LIMITED EDITION SLEEVE FOR NAPLES BOOK LAUNCH

PRINTED BY CORRADO MUSMECI AT FONTEGRAFICA

CREATIVE DIRECTION – DESIGN LIMITED EDITION SLEEVE FOR NAPLES BOOK LAUNCH
CREATIVE DIRECTION – DESIGN LIMITED EDITION SLEEVE FOR NAPLES BOOK LAUNCH

CREATIVE DIRECTION – DESIGN LIMITED EDITION SLEEVE FOR NAPLES BOOK LAUNCH

PRINTED BY CORRADO MUSMECI AT FONTEGRAFICA

CREATIVE DIRECTION – DESIGN LIMITED EDITION SLEEVE FOR NAPLES BOOK LAUNCH
CREATIVE DIRECTION – DESIGN LIMITED EDITION SLEEVE FOR NAPLES BOOK LAUNCH

CREATIVE DIRECTION – DESIGN LIMITED EDITION SLEEVE FOR NAPLES BOOK LAUNCH

PRINTED BY CORRADO MUSMECI AT FONTEGRAFICA

From Milan to NY via Paris, the launch of the book takes Naples around the world communicating the book with a series of exhibitions.

CREATIVE DIRECTION
Activate a communication system where the book comes to life through the integration of merchandising and animated digital contents.

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS

CREATIVE DIRECTION – CONTENT CREATION

ANIMATOR: STUDIO IANUS

CREATIVE DIRECTION
Designing merchandising to support the Friends of Naples project who restore and repair cultural buildings in the city.
CREATIVE DIRECTION - CHARITY T-SHIRT DESIGN
CREATIVE DIRECTION - CHARITY T-SHIRT DESIGN

CREATIVE DIRECTION - CHARITY T-SHIRT DESIGN

DESIGNER: DANIEL SANSAVINI   PHOTOGRAPHER: ANDREA VENTURINI AND GESUALDO LANZA   PRINTED BY VNMNS 1926

CREATIVE DIRECTION - CHARITY T-SHIRT DESIGN
CREATIVE DIRECTION - CHARITY T-SHIRT DESIGN

CREATIVE DIRECTION - CHARITY T-SHIRT DESIGN

DESIGNER: DANIEL SANSAVINI   PHOTOGRAPHER: ANDREA VENTURINI AND GESUALDO LANZA   PRINTED BY VNMNS 1926

CREATIVE DIRECTION - CHARITY T-SHIRT DESIGN
CREATIVE DIRECTION - CHARITY T-SHIRT DESIGN

CREATIVE DIRECTION - CHARITY T-SHIRT DESIGN

DESIGNER: DANIEL SANSAVINI   PHOTOGRAPHER: GESUALDO LANZA   PRINTED BY VNMNS 1926

CREATIVE DIRECTION - CHARITY T-SHIRT DESIGN
CREATIVE DIRECTION - CHARITY T-SHIRT DESIGN

CREATIVE DIRECTION - CHARITY T-SHIRT DESIGN

DESIGNER: DANIEL SANSAVINI   PHOTOGRAPHER: GESUALDO LANZA   PRINTED BY VNMNS 1926

CREATIVE DIRECTION - CHARITY T-SHIRT AND HAT DESIGN
CREATIVE DIRECTION - CHARITY T-SHIRT AND HAT DESIGN

CREATIVE DIRECTION - CHARITY T-SHIRT AND HAT DESIGN

CALLIGRAPHER: VALENTINA CASALI   PHOTOGRAPHER: ANDREA VENTURINI AND GESUALDO LANZA   PRINTED BY VNMNS 1926

SERVICES

BRAND strategy

Activation

creative direction

Content Creation

BRAND DESIGN

Design