MAX&Co.
Framing the picture for MAX&Co. effective digital first contemporary communication. A brand offering girls a vibrant wardrobe inspired by their ever evolving lifestyles.Brand strategy
Building the Brand tone of image and voice around the new creative Brand Statement "&SMILE" which, together with the Brand name, becomes a generator for concepts and branded messages.BRAND STRATEGY – BRANDING
BRAND STATEMENT
BRAND STRATEGY – DIGITAL STRATEGY
INSTAGRAM FILTER
CREATIVE DIRECTION – CONTENT GENERATION FW20
BRAND STRATEGY – DIGITAL STRATEGY
CREATIVE DIRECTION – CONTENT GENERATION FW20
![CREATIVE DIRECTION – CONTENT CREATION FW20 I SEE SMILES](https://cdn.sanity.io/images/to4fctuu/production/fa35b3fe4b58b8fb7698d790db107f67546a47fe-1080x1350.jpg?w=2000&auto=format)
![CREATIVE DIRECTION – CONTENT CREATION FW20 I SEE SMILES](https://cdn.sanity.io/images/to4fctuu/production/d1b387336f4a43abd500d401c0d0686fb3bcb380-1080x1350.jpg?w=2000&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 I SEE SMILES
PHOTOGRAPHER: Leonardo Scotti
![CREATIVE DIRECTION – CONTENT CREATION FW20 I SEE SMILES](https://cdn.sanity.io/images/to4fctuu/production/8afac56ca1aa96d97a1195dac69fc37efdd10da8-1080x1350.jpg?w=2000&auto=format)
![CREATIVE DIRECTION – CONTENT CREATION FW20 I SEE SMILES](https://cdn.sanity.io/images/to4fctuu/production/02a82ab027421561aa296016db97b3b3be10c112-1080x1350.jpg?w=2000&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 I SEE SMILES
PHOTOGRAPHER: Leonardo Scotti
Creative direction
Redefining the fundamentals of advertising with a contemporary approach and a branded storytelling. See the positives. Spread goodness. The girls’ revolution of happiness has begun and it all started with a smile.![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22](https://cdn.sanity.io/images/to4fctuu/production/b9ec0e892c40cc4eadd5b9ca26b0e0b11a7ef0c3-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22
PHOTOGRAPHER: MEL BLES MODELS: ANA MAYTIN, BLANCA SOLER, SABINA RUEGG
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22](https://cdn.sanity.io/images/to4fctuu/production/669c6ed77173d9114e30847b1fd5fc37f11168f7-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22
PHOTOGRAPHER: MEL BLES MODELS: BLANCA SOLER, SABINA RUEGG
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22](https://cdn.sanity.io/images/to4fctuu/production/de028645bd6da9d7cd02c8573d92845de7f38a35-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22
PHOTOGRAPHER: MEL BLES MODELS: ANA MAYTIN, BLANCA SOLER
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22](https://cdn.sanity.io/images/to4fctuu/production/9127a97dd2997d40bfd2d794d1aa1eaf7123ea34-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22
PHOTOGRAPHER: MEL BLES MODELS: BLANCA SOLER, SABINA RUEGG
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22](https://cdn.sanity.io/images/to4fctuu/production/4907d39aef04072af3b436c79f5672c3df918883-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS22
PHOTOGRAPHER: MEL BLES MODEL: SABINA RUEGG
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS22
DIRECTOR: TOMMASO OTTOMANO MODELS: ANA MAYTIN, BLANCA SOLER, SABINA RUEGG
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS22 TEASER
DIRECTOR: TOMMASO OTTOMANO MODELS: ANA MAYTIN, BLANCA SOLER, SABINA RUEGG
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21](https://cdn.sanity.io/images/to4fctuu/production/a8bd9b8f5651b3936cf9d9930366c1a067337827-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21
PHOTOGRAPHER: MEL BLES MODEL: Maty Ndiaye
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21](https://cdn.sanity.io/images/to4fctuu/production/ea2bc18e2762bca590dc8e7a023b93011bda7ed2-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21
PHOTOGRAPHER: MEL BLES MODELS: Maty Ndiaye, Greta Hajwos, Anne Sara Jurgens, JADE BAYA
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21](https://cdn.sanity.io/images/to4fctuu/production/6639447f933f1f8ca106f2cc386d3e7438280976-1080x699.png?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21
PHOTOGRAPHER: MEL BLES
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21](https://cdn.sanity.io/images/to4fctuu/production/76ec4bc85f4983a28b8d15791d05ae1384d8032e-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21
PHOTOGRAPHER: MEL BLES MODEL: Maty Ndiaye
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21](https://cdn.sanity.io/images/to4fctuu/production/8344a1c0d189361ba88bbff54337ccf050ae9999-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21
PHOTOGRAPHER: MEL BLES MODELS: Maty Ndiaye, Greta Hajwos, Anne Sara Jurgens, JADE BAYA
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21](https://cdn.sanity.io/images/to4fctuu/production/6c41e686e1dbc80a13f6c8b96aec5e89c3ad329c-1080x699.png?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21
PHOTOGRAPHER: MEL BLES
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21](https://cdn.sanity.io/images/to4fctuu/production/a90dfa170e0ceb3131045e0e8f43ea932500267b-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21
PHOTOGRAPHER: MEL BLES MODELS: Greta Hajwos, JADE BAYA
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21](https://cdn.sanity.io/images/to4fctuu/production/59335b5c19f24f9f24ff5dd89b4eef5794eb3cd7-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21
PHOTOGRAPHER: MEL BLES MODEL: Maty Ndiaye
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21](https://cdn.sanity.io/images/to4fctuu/production/3338df232a24bcfa9e3627b565e60aac156d2d81-1080x699.png?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21
PHOTOGRAPHER: MEL BLES
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21](https://cdn.sanity.io/images/to4fctuu/production/d1cc2e6de2b09604ce5a9554d6d04bffe97b0e73-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21
PHOTOGRAPHER: MEL BLES MODEL: Maty Ndiaye, Greta Hajwos
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21](https://cdn.sanity.io/images/to4fctuu/production/e8e7595c5ac999f31af4f8accfd048fd14b5e1af-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW 21
PHOTOGRAPHER: MEL BLES MODELS: Maty Ndiaye, Greta Hajwos, Anne Sara Jurgens
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21
DIRECTOR: TOMMASO OTTOMANO MODEL: Greta Hajwos
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21
DIRECTOR: TOMMASO OTTOMANO MODELS: JADE BAYA, Anne Sara Jurgens
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21
DIRECTOR: TOMMASO OTTOMANO MODELS: Maty Ndiaye
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21
DIRECTOR: TOMMASO OTTOMANO MODELS: Maty Ndiaye, Anne Sara Jurgens
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21
DIRECTOR: TOMMASO OTTOMANO MODELS: Anne Sara Jurgens
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21
DIRECTOR: TOMMASO OTTOMANO MODEL: Greta Hajwos
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW21
DIRECTOR: TOMMASO OTTOMANO MODELS: Maty Ndiaye, Anne Sara Jurgens
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21](https://cdn.sanity.io/images/to4fctuu/production/f596f37e731b5cc0efc2eb193d3beff4409c57ec-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Mel Bles MODEL: Mariana Santana
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21](https://cdn.sanity.io/images/to4fctuu/production/89e3ad8ca19e2f4e70634835c59f0fac84850ecc-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Mel Bles MODEL: Caroline Knudsen
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21](https://cdn.sanity.io/images/to4fctuu/production/e72ed94fdf470174e054ca1c6024c7d6db4e3928-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Mel Bles MODEL: Raquel Brito
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21](https://cdn.sanity.io/images/to4fctuu/production/3704b1e1f00ac519292cf7de4c35a228758d4881-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Mel Bles MODEL: Mariana Santana
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21](https://cdn.sanity.io/images/to4fctuu/production/ac458d072abfe537b40b32aac136ba6eba09b853-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Mel Bles MODEL: Raquel Brito
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21](https://cdn.sanity.io/images/to4fctuu/production/0358137450652829d1bd0ee64f4b92bc2d4713fa-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Mel Bles MODELS: Raquel Brito, Mariana Santana
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21](https://cdn.sanity.io/images/to4fctuu/production/ed02f738c3c1eef953b59124060edbf39c13bdd1-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Mel Bles MODEL: Sophia Roetz
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21](https://cdn.sanity.io/images/to4fctuu/production/3d2bd04555fcc7c081dde5171688bb929e7a6895-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Mel Bles MODELS: Mariana Santana, Raquel Brito, Caroline Knudsen
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21](https://cdn.sanity.io/images/to4fctuu/production/6b00e0a78824d3c3de9981a18c4cbb1a8b37749a-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Mel Bles MODELS: Mariana Santana, Sophia Roetz
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21](https://cdn.sanity.io/images/to4fctuu/production/a307aaa8dc0b13b94239499db76907c015708f80-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS21
PHOTOGRAPHER: Mel Bles MODELS: Caroline Knudsen, Raquel Brito, Mariana Santana
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20](https://cdn.sanity.io/images/to4fctuu/production/20c1ca910cc9d298a8f0045f20e8554804303ce4-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: Maciek Pozoga MODEL: Ayesha Djwala
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20](https://cdn.sanity.io/images/to4fctuu/production/4103ae8601a0b59717d7ce52e2eb47a8932d50c1-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: Maciek Pozoga MODEL: Nicole Atieno
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20](https://cdn.sanity.io/images/to4fctuu/production/58f83910b773ce37d1475452957510e9ab2ba572-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: Maciek Pozoga MODEL: Ayesha Djwala
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20](https://cdn.sanity.io/images/to4fctuu/production/a2a670ec925268c721b17228b67e1909e6582a29-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: Maciek Pozoga MODEL: Chiara Vanderstraeten
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20](https://cdn.sanity.io/images/to4fctuu/production/990a2e3be1bb87ab3747845e97ee7bb513880c65-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: Maciek Pozoga MODEL: Nicole Atieno
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20](https://cdn.sanity.io/images/to4fctuu/production/ef8e1cf472adcf66bbb956cf87be34476d44e743-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: Maciek Pozoga MODEL: Ayesha Djwala
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20](https://cdn.sanity.io/images/to4fctuu/production/3586c4339f8a66e4643b93dcdf71ea03216e13b0-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW20
PHOTOGRAPHER: Maciek Pozoga MODEL: Nicole Atieno
BRAND STRATEGY – DIGITAL STRATEGY
Creative direction
Generating editorial contents with a playful attitude. MAX IT UP is more than a way of thinking. From the styling to the graphic layout everything is at its max.![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/98045839768f1e27ef0da8a36837481c0b82e954-1080x1350.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
DIRECTOR: TOMMASO OTTOMANO MODELS: ESTHER LOMB, MATHILDA GVARLIANI
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/fde8e1a0ff87d2bb14fa5aba7633ec0ea85ce077-1080x1350.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
DIRECTOR: TOMMASO OTTOMANO MODELS: ESTHER LOMB, MATHILDA GVARLIANI
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
DIRECTOR: TOMMASO OTTOMANO MODELS: Femke Huijzer, Olympe Leparoux
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
DIRECTOR: TOMMASO OTTOMANO MODELS: Femke Huijzer, Olympe Leparoux
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
DIRECTOR: TOMMASO OTTOMANO MODELS: OLYMPE LEPAROUX, REBECCA MARCOS
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
DIRECTOR: TOMMASO OTTOMANO MODELS: Amy Gambini, REBECCA MARCOS
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
DIRECTOR: TOMMASO OTTOMANO MODELS: Femke Huijzer, Rebeca Marcos
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
DIRECTOR: TOMMASO OTTOMANO MODELS: Amy Gambini, Olympe Leparoux
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
DIRECTOR: TOMMASO OTTOMANO MODEL: Femke Huijzer
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/be4401074089b61cb4869425822d3a55ff81a73c-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
![CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/e3b2d855c154855590553db0ae40d6ca2569acfe-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
PHOTOGRAPHER: Mel Bles
![CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/a635cf5efb4390d3e446b6616f06f6f84dcbb066-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP
PHOTOGRAPHER: Mel Bles
![CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/c1fe2a30454bc88056b57e62c85334add25fdcae-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
PHOTOGRAPHER: Mel Bles MODELS: REBECA MARCOS, OLYMPE LEPAROUX
![CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/aa7dffa7d5f4fffe4bc0cc3ea2a4de018723915b-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP
PHOTOGRAPHER: Mel Bles
![CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/71ec78493398a489b6c95cd059f96f9fff900d11-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP
PHOTOGRAPHER: Mel Bles MODELS: Olympia Campbell, Lily Jean Harvey
![CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/6c5f503a53a8dce227f608382b57b5dd3eae0d0d-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
PHOTOGRAPHER: Mel Bles
![CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/b391dcdad435642afd167f5b94eff79589fc4519-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP
PHOTOGRAPHER: Maciek Pozoga MODEL: NICOLE ATIENO
![CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/f9d0be373a64e7388d4fde83d0afa56a9e6538a8-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP
PHOTOGRAPHER: Maciek Pozoga
![CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/ce87d56ffaf966cad348524f59832da2c94dc41f-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP
PHOTOGRAPHER: Mel Bles MODEL: Lily Jean Harvey
![CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/dd21c0d446aae20ffb3563a9aedb4a07110413d4-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
PHOTOGRAPHER: Mel Bles
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/9980f94040bc02b37a8feaf904c5ebeaf1a4f068-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
![CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/4734840aeefc24432bd2d259941653de5a582915-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP
PHOTOGRAPHER: Mel Bles
![CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/908bfe73c7c5c26f59560d8c41915e5c6cff031b-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP
PHOTOGRAPHER: Maciek Pozoga MODEL:Nicole Atieno
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/fde5f074978a9f67140d63e1e8e5cce5d87b689b-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
![CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/9a0e1da9dcd27b33ec79d3a947102756ec7efd75-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
PHOTOGRAPHER: Mel Bles
![CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/8ef4d5277c20bd80872881eb9103123142796b2a-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW21 MAX IT UP
PHOTOGRAPHER: Mel Bles MODEL: Lea De La Bouraliere
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/aed0229d6dd57da2ece9f77056cdf243f00eb007-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES
![CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/c3635f31caa0352e1b8d6ee5d40f9937f2b5ec61-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP
PHOTOGRAPHER: Maciek Pozoga
![CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/0ab96be44dc587654bfd633e67399036ff34a876-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP
PHOTOGRAPHER: Mel Bles
![CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/6ced106a73736ff7dcfa18b565d2a093db4c2335-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP
PHOTOGRAPHER: Maciek Pozoga
![CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/e1142de80f8b093e1f4a2aa997c8498115341ed1-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS21 MAX IT UP
PHOTOGRAPHER: Mel Bles MODELS: Nikki Vonsee, Lily Jean Harvey
![CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/da9b407a2e13c1bbac98910f7c0da8b7c32a37b7-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 MAX IT UP
PHOTOGRAPHER: Maciek Pozoga
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/a5e98dea1d6c417cb45b5517465854be138871a0-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
Creative direction Brand design Brand strategy
Translating the brand personality and brand name into communication pillars and formats: the maximum synthesis to be used in the brand narrative for all stakeholders.![BRAND STRATEGY – DIGITAL STRATEGY MAX & MATCH](https://cdn.sanity.io/images/to4fctuu/production/6baa386a5ee7ca0f4eaa4eb3a7bb062e26922774-1080x1350.gif?w=2000&auto=format)
BRAND STRATEGY – DIGITAL STRATEGY MAX & MATCH
DIRECTOR: NO TEXT azienda MODELS: Ayesha Djwala, Louise Galan, Nicole Atieno, Chiara Vanderstraeten
![BRAND STRATEGY – DIGITAL STRATEGY MAX & MATCH](https://cdn.sanity.io/images/to4fctuu/production/379d9f2782553cc16437af4c77e4c6da885c4074-1080x1350.gif?w=2000&auto=format)
BRAND STRATEGY – DIGITAL STRATEGY MAX & MATCH
VIDEOGRAHER: NO TEXT azienda MODELS: Ayesha Djwala, Louise Galan, Nicole Atieno, Chiara Vanderstraeten
![BRAND STRATEGY – DIGITAL STRATEGY MAX & MATCH](https://cdn.sanity.io/images/to4fctuu/production/488895b7f7c561331687a13b77717bb7c8b060f0-1080x1350.gif?w=2000&auto=format)
BRAND STRATEGY – DIGITAL STRATEGY MAX & MATCH
DIRECTOR: NO TEXT azienda MODELS: Ayesha Djwala, Louise Galan, Nicole Atieno, Chiara Vanderstraeten
![BRAND STRATEGY – BRANDING](https://cdn.sanity.io/images/to4fctuu/production/8b5ec4ef0ae7a5a9f439d200b9b053284282dda9-1080x700.gif?w=2000&q=80&auto=format)
BRAND STRATEGY – BRANDING
![CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON](https://cdn.sanity.io/images/to4fctuu/production/5f5a9256d3e9274c4df012eff9ab77a78dd68ee3-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON
PHOTOGRAPHER: Leonardo Scotti
![CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON](https://cdn.sanity.io/images/to4fctuu/production/46ac8f5bba9de0815fbb1882bc625099259cd9da-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON
PHOTOGRAPHER: Leonardo Scotti
![CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON](https://cdn.sanity.io/images/to4fctuu/production/e458311b93410f161aa4d5aa992c2dd75f02933c-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON
PHOTOGRAPHER: Leonardo Scotti
![CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON](https://cdn.sanity.io/images/to4fctuu/production/0754955cd377c9a697975e35c520b0514ad80b84-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON
PHOTOGRAPHER: Leonardo Scotti
![CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON](https://cdn.sanity.io/images/to4fctuu/production/bd34cd83fc3932791509960e8336a4e313e63371-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON
PHOTOGRAPHER: Leonardo Scotti
![CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON](https://cdn.sanity.io/images/to4fctuu/production/f6c4b533027c0729088a3a21aef69e926f002f80-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON
PHOTOGRAPHER: Leonardo Scotti
![CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON](https://cdn.sanity.io/images/to4fctuu/production/d9fef6e83d1bd39e823de6848fff630e8063f604-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON
PHOTOGRAPHER: Leonardo Scotti
![CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON](https://cdn.sanity.io/images/to4fctuu/production/595e851f123467a1049f2a02e429f251599d7ebf-1080x1080.gif?w=2000&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON
ARTIST: Chantal Caduff
![CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON](https://cdn.sanity.io/images/to4fctuu/production/b85a29e775ec80922ed632abef003598c8b919ec-1080x1080.gif?w=2000&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON
ARTIST: Chantal Caduff
![CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON](https://cdn.sanity.io/images/to4fctuu/production/a20b627a8853c64ed2287a348b122aa9593cb2cd-1080x1080.gif?w=2000&auto=format)
CREATIVE DIRECTION – CONTENT CREATION FW20 & SO ON
ARTIST: Chantal Caduff
SERVICES
BRAND strategy
Branding
Digital Strategy
creative direction
Advertising Campaign
Advertising Moving Images
Content Creation
BRAND DESIGN
Design