WEEKEND MAX MARA
SERVICES
BRAND strategy
Activation
creative direction
Content Creation
Event Direction
Credits
DIRECTOR
PAOLO ABATE
PHOTOGRAPHER
LUCAS POSSIEDE
WEEKEND MAX MARA works
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 OVERARCHING MOVING IMAGES BY ANDREA COLACICCO
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 SEASONAL CAMPAIGN BY LAURA JANE COULSON
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 SEASONAL CAMPAIGN MOVING IMAGES BY LAURA JANE COULSON
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 OFF-THE-BEATEN WEEKEND IN MALLORCA BY NICOLÒ LEONE
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 SIGNATURE CAMPAIGN A WEEKEND WITH AN ARTIST BY PETRA COLLINS
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 SIGNATURE CAMPAIGN A WEEKEND WITH AN ARTIST Q&A MOVING IMAGES BY PETRA COLLINS
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 OFF-THE-BEATEN WEEKEND IN MILAN BY PAOLO ABATE
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 WEEKEND ESSENTIALS BY JEN CAREY
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 WEEKEND ESSENTIALS MOVING IMAGES BY JEN CAREY
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 A WEEKEND WITH SEBAGO BY JEN CAREY
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 PASTICCINO-À-PORTER BY MAURIZIO ANNESE
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 PASTICCINO-À-PORTER MOVING IMAGES BY MAURIZIO ANNESE
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 PASTICCINO ANNIVERSARY BY MAURIZIO ANNESE
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 PASTICCINO ANNIVERSARY MOVING IMAGES BY MAURIZIO ANNESE
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 EVERYDAY WEEKEND IN BY MAURIZIO ANNESE
WEEKEND MAX MARA CREATIVE DIRECTION – SS26 EVERYDAY WEEKEND IN MOVING IMAGES BY NICOLÓ TERRANEO
WEEKEND MAX MARA CREATIVE DIRECTION – EDITORIAL DIRECTION SS26 THE WEEKENDERS' JOURNAL
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 OVERARCHING MOVING IMAGES BY andrea colacicco
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 SEASONAL CAMPAIGN BY QUENTIN DE BREY
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 SEASONAL CAMPAIGN MOVING IMAGES BY QUENTIN DE BREY
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 OFF-THE-BEATEN WEEKEND IN STOCKHOLM BY NICOLÒ LEONE
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 SIGNATURE CAMPAIGN A WEEKEND WITH GIULIVA HERITAGE BY TOM CRAIG
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 SIGNATURE CAMPAIGN A WEEKEND WITH GIULIVA HERITAGE MOVING IMAGES BY TOM CRAIG
WEEKEND MAX MARA EVENT DIRECTION – FW25 SIGNATURE CAMPAIGN A WEEKEND WITH GIULIVA HERITAGE
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 OFF-THE-BEATEN WEEKEND IN ROME BY NICOLÒ LEONE
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 PASTICCINO WORLD TOUR GRANADA HERO IMAGES BY FRANCESCO NAZARDO
WEEKEND MAX MARA EVENT DIRECTION – FW25 PASTICCINO WORLD TOUR GRANADA
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 OFF-THE-BEATEN WEEKEND IN GRANADA BY NICOLÒ LEONE
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 PASTICCINO WORLD TOUR GRANADA MAKING OF BY LOÏC PRIGENT
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 PASTICCINO WORLD TOUR GRANADA TEASER BY INTERNATIONAL MAGIC
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 WEEKEND ESSENTIALS BY FRANCESCO NAZARDO
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 WEEKEND ESSENTIALS MOVING IMAGES BY NICOLò TERRANEO
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 A WEEKEND WITH SEBAGO BY FRANCESCO NAZARDO
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 EVERYTHING IS A PASTICCINO BY FRANCESCO NAZARDO
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 EVERYDAY WEEKEND IN BY Henrik Blomqvist
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 EVERYDAY WEEKEND IN MOVING IMAGES BY NICOLò TERRANEO
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 THE HOLIDAY CAMPAIGN BY LUCA CAMPRI
WEEKEND MAX MARA CREATIVE DIRECTION – FW25 THE HOLIDAY campaign MOVING IMAGES BY RAGAZZI NEI PARAGGI
WEEKEND MAX MARA CREATIVE DIRECTION – EDITORIAL DIRECTION FW25 THE WEEKENDERS' JOURNAL
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 WEEKEND MINDSET by Agência Iracema
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 ADVERTISING CAMPAIGN BY SEAN THOMAS
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 ADVERTISING CAMPAIGN MOVING IMAGES BY SEAN THOMAS
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 OFF-THE-BEATEN WEEKEND IN LISBOA by nicolò leone
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 SIGNATURE CAMPAIGN BY SEAN THOMAS
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 SIGNATURE CAMPAIGN MOVING IMAGES BY SEAN THOMAS
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 OFF-THE-BEATEN WEEKEND IN PORTOFINO BY NICOLò LEONE
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 EVERYTHING IS A PASTICCINO BY FRANCESCO NAZARDO
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 WEEKEND ESSENTIALS BY Henrik Blomqvist
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 A WEEKEND IN NATURE BY FRANCESCO NAZARDO
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 A WEEKEND WITH SEBAGO BY FRANCESCO NAZARDO
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 SPARKLING HOLIDAY BY FRANCESCO NAZARDO
WEEKEND MAX MARA CREATIVE DIRECTION – SS25 EVERYDAY WEEKEND IN BY HENRIK BLOMQVIST
WEEKEND MAX MARA CREATIVE DIRECTION – EDITORIAL DIRECTION SS25 THE WEEKENDERS' JOURNAL