Sportmax
![](https://cdn.sanity.io/images/to4fctuu/production/0d5906e00f439301a9b1be6bc095c841878e7a26-800x518.jpg?w=2000&q=80&auto=format)
![](https://cdn.sanity.io/images/to4fctuu/production/588a7f5598d22d239b3f5e0109060cc30defcf41-800x518.jpg?w=2000&q=80&auto=format)
![](https://cdn.sanity.io/images/to4fctuu/production/1ad2001a7d44f431e598935b2a89d613ae972dbc-800x518.jpg?w=2000&q=80&auto=format)
![](https://cdn.sanity.io/images/to4fctuu/production/fe6c97d91053d7cbe0c41ebb61aad482ad2a8ed5-800x518.jpg?w=2000&q=80&auto=format)
SERVICES
creative direction
Advertising Campaign
Credits
Photographer
Claudia Knoepfel & Stefan Indlekofer
Model
Alison Nix
Stylist
Veronique Didry
Hair Stylist
Esther Langham
Makeup Artist
Benjamin Puckey
Production
Creative Chaos
Sportmax works
![SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW17 BY HARLEY WEIR](https://cdn.sanity.io/images/to4fctuu/production/6842f23fcd4f21ec3500dc08df7b29a431adb700-800x600.jpg?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW17 BY HARLEY WEIR
SPORTMAX CREATIVE DIRECTION - ADVERTISING MOVING IMAGES FW17 BY HARLEY WEIR
![SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN PREFALL 17 BY HARLEY WEIR](https://cdn.sanity.io/images/to4fctuu/production/719584e2bf1aaea8f7c43cf2c56c12c93fb53e27-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN PREFALL 17 BY HARLEY WEIR
SPORTMAX CREATIVE DIRECTION - ADVERTISING MOVING IMAGES PREFALL17 BY HARLEY WEIR
![SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS17 BY ROE ETHRIDGE](https://cdn.sanity.io/images/to4fctuu/production/6c7003ead14f2939422d654bf7bed8bd3a549ed5-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS17 BY ROE ETHRIDGE
SPORTMAX CREATIVE DIRECTION - ADVERTISING MOVING IMAGES SS17 BY ROE ETHRIDGE
![SPORTMAX CREATIVE DIRECTION - CONTENT CREATION SS17 CATALOGUE BY ROE ETHRIDGE](https://cdn.sanity.io/images/to4fctuu/production/690111bb22d3874d663b0aad12c647e4e786fbc8-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - CONTENT CREATION SS17 CATALOGUE BY ROE ETHRIDGE
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS17 CATALOGUE BY MEL BLES](https://cdn.sanity.io/images/to4fctuu/production/0e50ba27a8b5aca589a84404abe02f244c0c49ec-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS17 CATALOGUE BY MEL BLES
![SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW16 BY ROE ETHRIDGE](https://cdn.sanity.io/images/to4fctuu/production/b71a9c690da4f9967e59e4f77717380e84ecae73-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW16 BY ROE ETHRIDGE
SPORTMAX CREATIVE DIRECTION - ADVERTISING MOVING IMAGES FW16 BY ROE ETHRIDGE
![SPORTMAX CREATIVE DIRECTION - CONTENT CREATION FW16 CATALOGUE BY ROE ETHRIDGE](https://cdn.sanity.io/images/to4fctuu/production/6ccf2f299bddfca18e0439a9a6cddc4648ac8be6-1202x808.png?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - CONTENT CREATION FW16 CATALOGUE BY ROE ETHRIDGE
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW16 CATALOGUE BY MEL BLES](https://cdn.sanity.io/images/to4fctuu/production/678d09da6195a8aab18de5b66955e6d7a2ec2360-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW16 CATALOGUE BY MEL BLES
![SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS16 BY ROE ETHRIDGE](https://cdn.sanity.io/images/to4fctuu/production/38f7474e4e2a662f6f0721a56b56a7ee0587f97d-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS16 BY ROE ETHRIDGE
SPORTMAX CREATIVE DIRECTION - ADVERTISING MOVING IMAGES SS16 BY ROE ETHRIDGE
![SPORTMAX CREATIVE DIRECTION - CONTENT CREATION SS16 CATALOGUE BY ROE ETHRIDGE](https://cdn.sanity.io/images/to4fctuu/production/0261685404a295af45add0dc3d2a16264706e8d1-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - CONTENT CREATION SS16 CATALOGUE BY ROE ETHRIDGE
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS16 CATALOGUE BY MEL BLES](https://cdn.sanity.io/images/to4fctuu/production/0a9a2282acb0a9360abe1a4c8cb4b3045c91176b-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS16 CATALOGUE BY MEL BLES
![SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW15 BY DAVID SIMS](https://cdn.sanity.io/images/to4fctuu/production/60f2d70296da9fa000e40dfcbba4e72cfd97e48d-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW15 BY DAVID SIMS
![SPORTMAX CREATIVE DIRECTION - CONTENT CREATION FW15 CATALOGUE BY DAVID SIMS](https://cdn.sanity.io/images/to4fctuu/production/23b784e5f0b799badd60274266cfc0ccf1ef5543-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - CONTENT CREATION FW15 CATALOGUE BY DAVID SIMS
![SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW15 BY Gregory Harris](https://cdn.sanity.io/images/to4fctuu/production/af4ba16662d2c6cf3ec9a06c9196943f6d46e871-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW15 BY Gregory Harris
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW15 CATALOGUE BY Gregory Harris](https://cdn.sanity.io/images/to4fctuu/production/2a908cecc7c603ed98ddfcb38bd9b908bf69546a-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW15 CATALOGUE BY Gregory Harris
![SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS15 BY DAVID SIMS](https://cdn.sanity.io/images/to4fctuu/production/bbc7fc55dc834d2e70435993709d9bec361cb934-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS15 BY DAVID SIMS
![SPORTMAX CREATIVE DIRECTION - CONTENT CREATION SS15 CATALOGUE DAVID SIMS](https://cdn.sanity.io/images/to4fctuu/production/ec44740d445cf27e065c0b96827a0658f4082515-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - CONTENT CREATION SS15 CATALOGUE DAVID SIMS
![SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS15 BY Gregory Harris](https://cdn.sanity.io/images/to4fctuu/production/4d7d73f87753724a9845435b9481f74f965028ca-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS15 BY Gregory Harris
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS15 CATALOGUE BY Gregory Harris](https://cdn.sanity.io/images/to4fctuu/production/5da3784383f2307725b13d6cbdf1c1730d49a63e-600x404.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS15 CATALOGUE BY Gregory Harris
![SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW14 BY DAVID SIMS](https://cdn.sanity.io/images/to4fctuu/production/9cde27eaac9e27c1909adc3241dd69cc35d58c9b-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW14 BY DAVID SIMS
![SPORTMAX CREATIVE DIRECTION - CONTENT CREATION FW14 CATALOGUE BY DAVID SIMS](https://cdn.sanity.io/images/to4fctuu/production/7ba8ebb0e0287ca2d6cb57b4441d17cc43753bb4-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - CONTENT CREATION FW14 CATALOGUE BY DAVID SIMS
![SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW14 BY Gregory Harris](https://cdn.sanity.io/images/to4fctuu/production/cf01ba20642ce186c44d295a1e37625b4c809c0f-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW14 BY Gregory Harris
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING MOVING IMAGES FW14 BY Gregory Harris
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW14 CATALOGUE BY Gregory Harris](https://cdn.sanity.io/images/to4fctuu/production/30f0efd5ebd44598832d61d4dc85853c98a337fc-600x404.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW14 CATALOGUE BY Gregory Harris
![SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS14 BY DAVID SIMS](https://cdn.sanity.io/images/to4fctuu/production/add59ef2b696a46d06541b85f919856231586115-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS14 BY DAVID SIMS
![SPORTMAX CREATIVE DIRECTION - CONTENT CREATION SS14 CATALOGUE BY DAVID SIMS](https://cdn.sanity.io/images/to4fctuu/production/c6651eb35616f23df6f4a8ea3d9ddb3cb424cff9-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - CONTENT CREATION SS14 CATALOGUE BY DAVID SIMS
![SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS14 BY Gregory Harris](https://cdn.sanity.io/images/to4fctuu/production/29afe728b86fff50808f67a99f013770b62105ce-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS14 BY Gregory Harris
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS14 CATALOGUE BY GREGORY HARRIS](https://cdn.sanity.io/images/to4fctuu/production/22b3ddd0dd25dc34a45c7ddae85c4f8c52b87efd-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS14 CATALOGUE BY GREGORY HARRIS
![SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW13 BY DAVID SIMS](https://cdn.sanity.io/images/to4fctuu/production/7f133a099bb0ef79c094297ee63f4146af18fbb6-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW13 BY DAVID SIMS
![SPORTMAX CREATIVE DIRECTION - CONTENT CREATION FW13 CATALOGUE BY DAVID SIMS](https://cdn.sanity.io/images/to4fctuu/production/1268c49c8ef84dee407213f45694999d2df01075-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - CONTENT CREATION FW13 CATALOGUE BY DAVID SIMS
![SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW13 BY GREGORY HARRIS](https://cdn.sanity.io/images/to4fctuu/production/ced931e53751753962b45706cec5c7dc1b79943d-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW13 BY GREGORY HARRIS
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING MOVING IMAGES FW13 BY GREGORY HARRIS
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW13 CATALOGUE BY GREGORY HARRIS](https://cdn.sanity.io/images/to4fctuu/production/75a3f66351f50957c1fa5534decf86d8dde172ad-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW13 CATALOGUE BY GREGORY HARRIS
![SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS13 BY CRAIG MCDEAN](https://cdn.sanity.io/images/to4fctuu/production/8d03d068113c61defd12876c1cef82ca52dd9aeb-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS13 BY CRAIG MCDEAN
![SPORTMAX CREATIVE DIRECTION - CONTENT CREATION SS13 CATALOGUE BY CRAIG MCDEAN](https://cdn.sanity.io/images/to4fctuu/production/498a23cf39784d4c63c43eb6036ea989055f3c8d-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - CONTENT CREATION SS13 CATALOGUE BY CRAIG MCDEAN
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS13 CATALOGUE BY Claudia Knoepfel & Stefan Indlekofer](https://cdn.sanity.io/images/to4fctuu/production/319e6d30e02c0b6161bfb5684f88648d126d1bc2-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS13 CATALOGUE BY Claudia Knoepfel & Stefan Indlekofer
![SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW12 BY CRAIG MCDEAN](https://cdn.sanity.io/images/to4fctuu/production/75d9d2473709333aa1f6da40bf1752c2d4519824-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW12 BY CRAIG MCDEAN
![SPORTMAX CREATIVE DIRECTION - CONTENT CREATION FW12 CATALOGUE BY CRAIG MCDEAN](https://cdn.sanity.io/images/to4fctuu/production/d5b9b27e9be839ada4e8b15f2a9c6c0adb798f2f-1202x808.png?w=1000&q=40&auto=format)
SPORTMAX CREATIVE DIRECTION - CONTENT CREATION FW12 CATALOGUE BY CRAIG MCDEAN
![SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW12 BY Claudia Knoepfel & Stefan Indlekofer](https://cdn.sanity.io/images/to4fctuu/production/a321b8b45121943b24b3fe02e179b18f8c3d109b-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW12 BY Claudia Knoepfel & Stefan Indlekofer
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING MOVING IMAGES FW12 BY Claudia Knoepfel & Stefan Indlekofer
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW12 CATALOGUE BY Claudia Knoepfel & Stefan Indlekofer](https://cdn.sanity.io/images/to4fctuu/production/37c601a5475664dbe89fcc3af69ffb723e328356-800x538.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW12 CATALOGUE BY Claudia Knoepfel & Stefan Indlekofer
![SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS12 BY Claudia Knoepfel & Stefan Indlekofer](https://cdn.sanity.io/images/to4fctuu/production/1c5ccbcaa64a5fb053ece0d8249a264319211fb4-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS12 BY Claudia Knoepfel & Stefan Indlekofer
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS12 CATALOGUE BY Claudia Knoepfel & Stefan Indlekofer](https://cdn.sanity.io/images/to4fctuu/production/09bfa6a60e2470e825585f375cb5a56978bb40a5-600x404.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS12 CATALOGUE BY Claudia Knoepfel & Stefan Indlekofer
![SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW11 BY Claudia Knoepfel & Stefan Indlekofer](https://cdn.sanity.io/images/to4fctuu/production/6230ab35a3dd16bede5f9acafa520a3a13637bb2-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW11 BY Claudia Knoepfel & Stefan Indlekofer
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW11 CATALOGUE BY Claudia Knoepfel & Stefan Indlekofer](https://cdn.sanity.io/images/to4fctuu/production/81754dcfd57ef364d7768b2347ce0a3f5fcabae7-600x404.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW11 CATALOGUE BY Claudia Knoepfel & Stefan Indlekofer
![SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS11 BY Claudia Knoepfel & Stefan Indlekofer](https://cdn.sanity.io/images/to4fctuu/production/026ec1f75353bed14e408617652ef8ba8e94c59c-1202x808.jpg?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS11 BY Claudia Knoepfel & Stefan Indlekofer
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING MOVING IMAGES SS11 BY PETER SZOLLOSI
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS11 CATALOGUE BY Claudia Knoepfel & Stefan Indlekofer](https://cdn.sanity.io/images/to4fctuu/production/ffc8ac47a0ea96c427057a9edc9e6d841b7aba8a-600x404.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION SS11 CATALOGUE BY Claudia Knoepfel & Stefan Indlekofer
![SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW10 BY CLAUDIA KNOEPFEL & STEFAN INDLEKOFER](https://cdn.sanity.io/images/to4fctuu/production/7ec8340fbd51027d278c7c444943a7c15257067b-800x538.jpg?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW10 BY CLAUDIA KNOEPFEL & STEFAN INDLEKOFER
![SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW10 CATALOGUE BY Claudia Knoepfel & Stefan Indlekofer](https://cdn.sanity.io/images/to4fctuu/production/e8e4d39137cdfc0d96c345cbdfd416af869874f5-1080x726.png?w=1000&q=40&auto=format)
SPORTMAX CODE CREATIVE DIRECTION - CONTENT CREATION FW10 CATALOGUE BY Claudia Knoepfel & Stefan Indlekofer