Max&co.
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/fde8e1a0ff87d2bb14fa5aba7633ec0ea85ce077-1080x1350.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
![](https://cdn.sanity.io/images/to4fctuu/production/8c2d31385afb6459309d78932335cc8fcae4fee5-1080x1350.jpg?w=2000&q=80&auto=format)
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/be4401074089b61cb4869425822d3a55ff81a73c-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/98045839768f1e27ef0da8a36837481c0b82e954-1080x1350.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/5a42d70d1c5cd60cf637cec2f0f3ee89341d12d6-1080x1432.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
![](https://cdn.sanity.io/images/to4fctuu/production/d639dfe76e1f5320be137a110ad3a763f3152e9d-1080x1350.jpg?w=2000&q=80&auto=format)
![](https://cdn.sanity.io/images/to4fctuu/production/a42033da9918380057d3664eddb1e67fb964fc4c-1080x1350.jpg?w=2000&q=80&auto=format)
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/0f55ec18d05684d855e5bad5359f2554b6847b07-1080x1399.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/fcb9c667474ebd02402f4615fc25ed81af312ad1-1080x1350.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
![](https://cdn.sanity.io/images/to4fctuu/production/af77a4ddd193f8e2d00846c6a89dc855f55cb6ac-1080x1350.jpg?w=2000&q=80&auto=format)
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/a5e98dea1d6c417cb45b5517465854be138871a0-1080x1620.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES MODELS: ESTHER LOMB, MATHILDA GVARLIANI
![CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/43cd48214a51391e55ee170cdc25cd8534cfc992-1080x1399.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
PHOTOGRAPHER: MEL BLES
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
DIRECTOR: TOMMASO OTTOMANO MODELS: ESTHER LOMB, MATHILDA GVARLIANI
CREATIVE DIRECTION – CONTENT CREATION SS22 MAX IT UP
DIRECTOR: TOMMASO OTTOMANO MODELS: ESTHER LOMB, MATHILDA GVARLIANI
SERVICES
BRAND strategy
Digital Strategy
creative direction
Content Creation
Credits
Photographer
Mel Bles
Director
Tommaso Ottomano
Model
Esther Lomb
Model
Mathilda Gvarliani
Stylist
Flavia Galantini
Hair Stylist
Pierpaolo Lai
Makeup Artist
Luciano Chiarello
Set Designer
Alessandro Mensi
Casting Director
Simo Bart
Production
Amazed/By
Max&co. works
![MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS22 BY MEL BLES](https://cdn.sanity.io/images/to4fctuu/production/f0e772c5925551a276c3e6f70efd7b9e81f8716e-1080x726.jpg?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS22 BY MEL BLES
![MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS22 EYEWEAR BY MEL BLES](https://cdn.sanity.io/images/to4fctuu/production/23b69e72ea3c7eb8e6a5afb45fc3bf5cc79395a3-1080x726.jpg?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS22 EYEWEAR BY MEL BLES
MAX&CO. CREATIVE DIRECTION - ADVERTISING MOVING IMAGES SS22 BY TOMMASO OTTOMANO
![MAX&CO. CREATIVE DIRECTION - CONTENT CREATION SS22 &Co.LLABORATION WITH MARGHERITA MACCAPANI MISSONI BY MEL BLES](https://cdn.sanity.io/images/to4fctuu/production/aef23b531ecd807551bbe98a6df374957229c8fc-1202x808.png?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION SS22 &Co.LLABORATION WITH MARGHERITA MACCAPANI MISSONI BY MEL BLES
![MAX&CO. CREATIVE DIRECTION - CONTENT CREATION SS22 &Co.LLABORATION WITH ISABELLA COTIER BY MEL BLES](https://cdn.sanity.io/images/to4fctuu/production/0fb03afa688d5739d2114a78eabc0fe281164993-1202x808.png?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION SS22 &Co.LLABORATION WITH ISABELLA COTIER BY MEL BLES
![MAX&Co. CREATIVE DIRECTION - CONTENT CREATION SS22 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/196d7769446cf25983cc96b4bd61f87cac921d29-1202x808.png?w=1000&q=40&auto=format)
MAX&Co. CREATIVE DIRECTION - CONTENT CREATION SS22 MAX IT UP
![MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW21 BY MEL BLES](https://cdn.sanity.io/images/to4fctuu/production/7af8a6c3de77d387d61540bf88bcb2019b7f3839-1080x726.jpg?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW21 BY MEL BLES
![MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW21 EYEWEAR BY MEL BLES](https://cdn.sanity.io/images/to4fctuu/production/31ddf7f1ca750cd1437a9fc346cb2974163ca984-1080x726.jpg?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW21 EYEWEAR BY MEL BLES
MAX&CO. CREATIVE DIRECTION - ADVERTISING MOVING IMAGES FW21 BY TOMMASO OTTOMANO
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW21 I SEE SMILES BY MICHELE FOTI
![MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW21 MAX IT UP](https://cdn.sanity.io/images/to4fctuu/production/cf6deca7c7d3d54cb7685cbdeeb9f3101d0ce227-1080x726.png?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW21 MAX IT UP
![MAX&CO. BRAND STRATEGY - DIGITAL STRATEGY FW21](https://cdn.sanity.io/images/to4fctuu/production/8ceeb73eae18e2e9079945ed496310f31ed13a55-1202x808.jpg?w=1000&q=40&auto=format)
MAX&CO. BRAND STRATEGY - DIGITAL STRATEGY FW21
![MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS21 BY MEL BLES](https://cdn.sanity.io/images/to4fctuu/production/d76a8858e7f9c8cd7d41a3a6debc34ceb7cb8743-2560x1721.jpg?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS21 BY MEL BLES
![MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS21 EYEWEAR BY MEL BLES](https://cdn.sanity.io/images/to4fctuu/production/048497e2477fc94738b3ed8fcc7fb70a7e54a60d-1080x726.jpg?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN SS21 EYEWEAR BY MEL BLES
MAX&CO. CREATIVE DIRECTION - ADVERTISING MOVING IMAGES SS21 BY FEDERICO TEOLDI
![MAX&CO. CREATIVE DIRECTION - CONTENT CREATION SS21 MAX IT UP BY MEL BLES](https://cdn.sanity.io/images/to4fctuu/production/81ede57fce65ec6514698906f80e7b5493d36a04-1202x808.png?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION SS21 MAX IT UP BY MEL BLES
![MAX&CO. CREATIVE DIRECTION - CONTENT CREATION SS21 PARTYWEAR BY LEONARDO SCOTTI](https://cdn.sanity.io/images/to4fctuu/production/4108b217effd77c98d86aef5219fc98365e33436-1202x808.png?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION SS21 PARTYWEAR BY LEONARDO SCOTTI
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW21 GIFTGUIDE BY IRACEMA TREVISAN
![MAX&CO. BRAND STRATEGY - DIGITAL STRATEGY SS21](https://cdn.sanity.io/images/to4fctuu/production/1d3a15aeb24616753e6af0429f954a38197a90bf-1202x808.jpg?w=1000&q=40&auto=format)
MAX&CO. BRAND STRATEGY - DIGITAL STRATEGY SS21
![MAX&CO. BRAND STRATEGY - BRANDING FW20](https://cdn.sanity.io/images/to4fctuu/production/ef335e707eb2572893d7c07fae2a8724d49159c7-1202x808.png?w=1000&q=40&auto=format)
MAX&CO. BRAND STRATEGY - BRANDING FW20
![MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW20 BY MACIEK POZOGA](https://cdn.sanity.io/images/to4fctuu/production/f150efef01f4c67a6c4cfb4380d42842e68a31f3-1202x808.jpg?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW20 BY MACIEK POZOGA
![MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW20 EYEWEAR BY MACIEK POZOGA](https://cdn.sanity.io/images/to4fctuu/production/d8306011540a8d9d13afcf0fc6b67dae58d84be5-1080x726.png?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW20 EYEWEAR BY MACIEK POZOGA
MAX&CO. CREATIVE DIRECTION - ADVERTISING MOVING IMAGES FW20 BY MACIEK POZOGA
![MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW20 I SEE SMILES BY LEONARDO SCOTTI](https://cdn.sanity.io/images/to4fctuu/production/18d91ea0297e0c90418fa8cf7fd60397b526e924-1202x808.png?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW20 I SEE SMILES BY LEONARDO SCOTTI
![MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW20 MAX IT UP BY MACIEK POZOGA](https://cdn.sanity.io/images/to4fctuu/production/c556f0b60f1ed3eb31bbbe162700a849510812eb-1202x808.png?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW20 MAX IT UP BY MACIEK POZOGA
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW20 MAX & MATCH
![MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW20 & SO ON BY LEONARDO SCOTTI](https://cdn.sanity.io/images/to4fctuu/production/026db0033132cf9fc389510980811d161758f47e-1202x808.jpg?w=1000&q=40&auto=format)
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW20 & SO ON BY LEONARDO SCOTTI
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW20 & SO ON DIGITAL ANIMATIONS
MAX&CO. CREATIVE DIRECTION - CONTENT CREATION FW20 IG FILTER
![MAX&CO. BRAND STRATEGY - DIGITAL STRATEGY FW20](https://cdn.sanity.io/images/to4fctuu/production/7915d6cb83fb951b8cdd9091bceb96578aebace3-1202x808.jpg?w=1000&q=40&auto=format)
MAX&CO. BRAND STRATEGY - DIGITAL STRATEGY FW20
![MAX&CO. BRAND DESIGN - WEB FW20 MAX & MATCH](https://cdn.sanity.io/images/to4fctuu/production/b319e01e7a125356a873b7a1451d854649006f83-1202x808.jpg?w=1000&q=40&auto=format)
MAX&CO. BRAND DESIGN - WEB FW20 MAX & MATCH