PARIS TEXAS

Creating the story behind the eclectic shoe Brand. Narrating a consistent yet contemporary storytelling for provocative and free-spirited women.

Brand strategy

Building the tone of image and voice around the new Brand Statement #DoubleTrouble. Paris Texas is dualism, empowered femininity and daydream journey.

BRAND STRATEGY – BRANDING

BRAND STATEMENT

Creative direction

PARIS (TEXAS) is Burning! An Advertising Campaign that blends rawness and sharpness, unveiling dual woman personalities.

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

PHOTOGRAPHER: Harley Weir MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

PHOTOGRAPHER: Harley Weir MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

PHOTOGRAPHER: Harley Weir MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

PHOTOGRAPHER: Harley Weir MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

PHOTOGRAPHER: Harley Weir MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

PHOTOGRAPHER: Harley Weir MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

PHOTOGRAPHER: Harley Weir MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

PHOTOGRAPHER: Harley Weir MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

CREATIVE DIRECTION - ADVERTISING CAMPAIGN FW23

PHOTOGRAPHER: Harley Weir MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION-ADVERTISING MOVING IMAGES FW23

DIRECTOR: HARLEY WEIR MODEL: GABBRIETTE BECHTEL

CREATIVE DIRECTION-ADVERTISING MOVING IMAGES FW23

DIRECTOR: HARLEY WEIR MODEL: GABBRIETTE BECHTEL

Creative direction

Creating the communication format #ThroughHerLens, an editorial series commissioned by the Brand, featuring women photographed by women on their journey through their world.

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

CREATIVE DIRECTION-ADVERTISING CAMPAIGN ICONIC COLLECTION

THROUGH HER LENS BY NADIA LEE COHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

Through Her Lens BY NADIA LEE COHEN

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CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FALL 22

Through Her Lens BY NADIA LEE COHEN

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CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

Through Her Lens BY NADIA LEE COHEN

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CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

Through Her Lens BY NADIA LEE COHEN

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CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW21

Through Her Lens BY NADIA LEE COHEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

Through Her Lens BY VENETIA SCOTT MODEL: Rebekka Sandok

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

Through Her Lens BY VENETIA SCOTT MODEL: Londone Myers

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

Through Her Lens BY VENETIA SCOTT MODEL: Rebekka Sandok

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

Through Her Lens BY VENETIA SCOTT MODEL: Rebekka Sandok

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

Through Her Lens BY VENETIA SCOTT MODEL: Londone Myers

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

Through Her Lens BY VENETIA SCOTT MODEL: Rebekka Sandok, Londone Myers

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS 22

Through Her Lens BY VENETIA SCOTT MODEL: Londone Myers

CREATIVE DIRECTION – ADVERTISING CAMPAIGN RESORT 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN RESORT 22

Through Her Lens BY VENETIA SCOTT MODEL: ASIA CAMPAGNA, BRITT OOSTEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN RESORT 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN RESORT 22

Through Her Lens BY VENETIA SCOTT MODEL: ASIA CAMPAGNA

CREATIVE DIRECTION – ADVERTISING CAMPAIGN RESORT 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN RESORT 22

Through Her Lens BY VENETIA SCOTT MODEL: BRITT OOSTEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN RESORT 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN RESORT 22

Through Her Lens BY VENETIA SCOTT MODEL: BRITT OOSTEN

CREATIVE DIRECTION – ADVERTISING CAMPAIGN RESORT 22

CREATIVE DIRECTION – ADVERTISING CAMPAIGN RESORT 22

Through Her Lens BY VENETIA SCOTT

Creative direction

Build Up the Brand narrative through tailored image generation. Enhancing the Brand vision and iconography.

CREATIVE DIRECTION – CONTENT CREATION SS 23

CREATIVE DIRECTION – CONTENT CREATION SS 23

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION FW 22

CREATIVE DIRECTION – CONTENT CREATION FW 22

PHOTOGRAPHER: PIOTR NIEPSUJ

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CREATIVE DIRECTION – CONTENT CREATION PREFALL 22

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION SS22

CREATIVE DIRECTION – CONTENT CREATION SS22

PHOTOGRAPHER: PIOTR NIEPSUJ

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CREATIVE DIRECTION – CONTENT CREATION RESORT 22

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION PREFALL 22

CREATIVE DIRECTION – CONTENT CREATION PREFALL 22

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION RESORT 22

CREATIVE DIRECTION – CONTENT CREATION RESORT 22

PHOTOGRAPHER: PIOTR NIEPSUJ

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CREATIVE DIRECTION – CONTENT CREATION RESORT 23

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION FW 22

CREATIVE DIRECTION – CONTENT CREATION FW 22

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION SS22

CREATIVE DIRECTION – CONTENT CREATION SS22

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION SS 23

CREATIVE DIRECTION – CONTENT CREATION SS 23

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION PREFALL 22

CREATIVE DIRECTION – CONTENT CREATION PREFALL 22

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION RESORT 23

CREATIVE DIRECTION – CONTENT CREATION RESORT 23

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION FW 22

CREATIVE DIRECTION – CONTENT CREATION FW 22

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION – CONTENT CREATION PREFALL 22

CREATIVE DIRECTION – CONTENT CREATION PREFALL 22

PHOTOGRAPHER: PIOTR NIEPSUJ

CREATIVE DIRECTION

Enhancing the Brand storytelling with a new editorial format: #ParisTexasGram is the community for all the Paris Texas lovers. An ongoing collaboration with diverse and exclusive influencers.

CREATIVE DIRECTION – CONTENT CREATION

#ParisTexasGram BY VIOLET CHACHKI

CREATIVE DIRECTION – CONTENT CREATION

#ParisTexasGram BY ALIZEE GAMBERINI

CREATIVE DIRECTION – CONTENT CREATION

#ParisTexasGram BY JEN CEBALLOS

CREATIVE DIRECTION – CONTENT CREATION

#ParisTexasGram BY ZIZI

CREATIVE DIRECTION – CONTENT CREATION

#ParisTexasGram

Creative direction Brand strategy

Setting a directional digital communication system to elevate the Brand perception. Paris Texas’ journey has begun.

BRAND STRATEGY – DIGITAL STRATEGY

BRAND STRATEGY – DIGITAL STRATEGY

BRAND STRATEGY – DIGITAL STRATEGY

BRAND STRATEGY – ACTIVATION – MILAN

PHOTOGRAPHER: PIOTR NIEPSUJ

BRAND STRATEGY – ACTIVATION – PARIS

PHOTOGRAPHER: PIOTR NIEPSUJ

BRAND STRATEGY – ACTIVATION – NY

PHOTOGRAPHER: PIOTR NIEPSUJ

SERVICES

BRAND strategy

Branding

creative direction

Content Creation

Editorial Direction