MARELLA
Elevating the communication positioning of the easy to wear brand for refined and dynamic women. Building a long term higher brand perception and a new integrated system.![](https://cdn.sanity.io/images/to4fctuu/production/c3743761a8543e36f432afa5bc41a1870c721a9c-1920x1080.jpg?w=2000&auto=format)
![](https://cdn.sanity.io/images/to4fctuu/production/fe1cc4d58b4f32c613b56519cb8c6d48bb368de1-959x1080.jpg?w=2000&auto=format)
![](https://cdn.sanity.io/images/to4fctuu/production/b2c7512f029b001a6848ad9808793f33f5112039-1920x1080.jpg?w=2000&auto=format)
![](https://cdn.sanity.io/images/to4fctuu/production/9c5fc30908beaddb78a573c1723d5b9aa8efebe9-959x1080.jpg?w=2000&auto=format)
![](https://cdn.sanity.io/images/to4fctuu/production/45829c2ef8dc8c2a37c5f30c78561b10a100a1b0-959x1080.jpg?w=2000&auto=format)
Creative direction
A lifestyle brand narrative on female beauty through RYAN McGINLEY’s free spirit vision. Portraying social media icons KARLIE KLOSS and MIRANDA KERR in different seasons.![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16](https://cdn.sanity.io/images/to4fctuu/production/55ccc233db260f6b225f74f377deb03b891d40ea-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16
PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16](https://cdn.sanity.io/images/to4fctuu/production/fcc493b56faa3cd288fa08630d47808473d9bbfe-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16
PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16](https://cdn.sanity.io/images/to4fctuu/production/024b7420b0c21e06061fa8516cc4bf24388315c0-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16
PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16](https://cdn.sanity.io/images/to4fctuu/production/3d0eb2178514f8c8f48d8063d44916861a2315f5-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS16
PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15](https://cdn.sanity.io/images/to4fctuu/production/9527e0f42a4d9a7138d6534b097795599e597b08-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15
PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15](https://cdn.sanity.io/images/to4fctuu/production/5ccb33ff27386a8c3ec70bb167c9d9edfe53e6a2-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15
PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15](https://cdn.sanity.io/images/to4fctuu/production/145f033c9a5f24e7987301bc7205e958292a2032-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15
PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15](https://cdn.sanity.io/images/to4fctuu/production/48c612d1558ba75fb4a25f34908ba399c4ea9985-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW15
PHOTOGRAPHER: RYAN MCGINLEY MODEL: KARLIE KLOSS
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS16
DIRECTOR: RYAN MCGINLEY MODEL: KARLIE KLOSS
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17](https://cdn.sanity.io/images/to4fctuu/production/3c704d2f806cb54a84bd02c6e6b647eae53a58ad-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17
PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17](https://cdn.sanity.io/images/to4fctuu/production/7b9fe5a471ed6659d304c312310f38d1a79a496a-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17
PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17](https://cdn.sanity.io/images/to4fctuu/production/aef65228faed207ad24d24c8578812188c2cf0aa-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17
PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17](https://cdn.sanity.io/images/to4fctuu/production/8f5f94515ca0b3558f2b814bc01739eb593d366a-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW17
PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16](https://cdn.sanity.io/images/to4fctuu/production/f21a10f7e18a90b490f56e0b29bbd7e4d8513bf5-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16
PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16](https://cdn.sanity.io/images/to4fctuu/production/83c498d2f878a43aea0ef413fb45bfd727cbb3d5-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16
PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16](https://cdn.sanity.io/images/to4fctuu/production/b1bc15b694c5bbd6b09e43aca6f130b6e29f62a9-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16
PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16](https://cdn.sanity.io/images/to4fctuu/production/3b33a14d87a5395489869b138525cbde597a7446-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW16
PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17](https://cdn.sanity.io/images/to4fctuu/production/e117eb3d17f18bac6f347ab26360c55c7d040fec-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17
PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17](https://cdn.sanity.io/images/to4fctuu/production/6190ec75653bdc4cd92ff186174531c7e0271383-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17
PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17](https://cdn.sanity.io/images/to4fctuu/production/a39e99034ee591655f033fafcf333ffe70c0dab9-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17
PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17](https://cdn.sanity.io/images/to4fctuu/production/c6654a771b864c383f7476e0ca7c932399189b43-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS17
PHOTOGRAPHER: RYAN MCGINLEY MODEL: MIRANDA KERR
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES FW17
DIRECTOR: RYAN MCGINLEY MODEL: MIRANDA KERR
CREATIVE DIRECTION – ADVERTISING MOVING IMAGES SS17
DIRECTOR: RYAN MCGINLEY MODEL: MIRANDA KERR
Creative direction
An institutional timeless perception built on the image of a selected ambassador: MILLA JOVOVICH through the lens of INEZ & VINOODH.![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS13 MAIN](https://cdn.sanity.io/images/to4fctuu/production/32c450daebcbdcb914489dceb993ab9f4c05e575-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS13 MAIN
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS13 MAIN](https://cdn.sanity.io/images/to4fctuu/production/4272795b23c54c0437d6cda22a58762481f9d34d-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS13 MAIN
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 MAIN](https://cdn.sanity.io/images/to4fctuu/production/e5f0e1dafbade3df9d77befadab915c138c96bd0-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 MAIN
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 MAIN](https://cdn.sanity.io/images/to4fctuu/production/5438e97bf7c95b3ab51c11a87ba52c9f5c358efc-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 MAIN
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 CAPSULE](https://cdn.sanity.io/images/to4fctuu/production/1b01b63b01fe3d8c5015e425834806276281e8a5-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 CAPSULE
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 CAPSULE](https://cdn.sanity.io/images/to4fctuu/production/6261364dbb44806568ea4c2a9d973b6d85c14ccf-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW12 CAPSULE
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS12](https://cdn.sanity.io/images/to4fctuu/production/9339019ed8921adbf6675789c1e089436ebd5c4a-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS12
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS12](https://cdn.sanity.io/images/to4fctuu/production/9676b8bf48110f7a5ee17b4f83215bed7be4e471-1080x699.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS12
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15](https://cdn.sanity.io/images/to4fctuu/production/73688a4732858296489a22a4a0a9b03f1b8030ec-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15](https://cdn.sanity.io/images/to4fctuu/production/e4f1982cb536549cb09e47f05814d0a727e94f72-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS15
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14](https://cdn.sanity.io/images/to4fctuu/production/6a51629e7a0958b451718e8c9d4fa57e5149c875-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14](https://cdn.sanity.io/images/to4fctuu/production/93bb0b84466455dd8e8284ee222961ea4641544a-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14](https://cdn.sanity.io/images/to4fctuu/production/ca9177eeef97a919c7f90ec1dce64924ac5e2eb6-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN FW14
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14](https://cdn.sanity.io/images/to4fctuu/production/245006a5be9c68771d4f801399b41a5c6ed030f4-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
![CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14](https://cdn.sanity.io/images/to4fctuu/production/0073411488e61815814004b352eea74f58fa78b4-1080x700.jpg?w=2000&q=80&auto=format)
CREATIVE DIRECTION – ADVERTISING CAMPAIGN SS14
PHOTOGRAPHERS: INEZ AND VINOODH MODEL: MILLA JOVOVICH
SERVICES
creative direction
Advertising Campaign
Advertising Moving Images